Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
.
He’s right I’m sure. I do wonder exactly how well those dollars are being used though… it seems a lot of the subscription fee does not go to a better zwift experience already…
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
I like zwift, but I would not seen any improvement in:
- workout editor, it is annoying that it is easier to use an 3rd party web tool, download a file in a dedicated folder without the zwift app open, and if you want to use it in your smartphone, to do it previously in a computer.
- workout info display
- many powermeter info lost (Not displayed / not recorded in the fit file) like L-R balance
I would like to have offline mode for easy-quick workout mode
I would like to see some improvements with the robopacer (like including a way for a warm up before joining),
etc…
they only open new worlds, new maps… which can be ok, but for me is annoying, I remember BKOOL whith thousands of courses, so more time to open the tool, loading, thinking which world to select… Please, let me pre-select my favourite worlds…
If it becomes more expensive I will move to GARMIN device + youtube
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
And I have to be honest, the user experience has not improved much.
Pluses: more pace partner rides
Minuses: late join feature is now kaput
Swings and roundabouts…
A 20% increase from $15/ month might be reasonable, but jacking the price to $20/ month certainly isn’t warranted.
This is before we get to all the seemingly useless money spent on sponsorship…
This is before we get to all the seemingly useless money spent on sponsorship…
I don’t get the commercials… like, who is that reaching?
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
And I have to be honest, the user experience has not improved much.
Pluses: more pace partner rides
Minuses: late join feature is now kaput
Swings and roundabouts…
A 20% increase from $15/ month might be reasonable, but jacking the price to $20/ month certainly isn’t warranted.
This is before we get to all the seemingly useless money spent on sponsorship…
So 18 per month is totally fine but 20 is not warranted?
The user experience is hands down the biggest issue and kind of inexcusable that they haven’t solved many of the problems. To point, about every 3 months or so Zwift will go through a bout of crashing/freezing during rides for me, making it basically impossible to do any ride longer than about 50 minutes. That basically makes the app useless. I’m pretty sure it’s a graphics driver update issue (if someone has a solution for this I’m all ears), but if I’m now going to be paying more to still have their app be crap I’m probably just going to find an alternative.
For me the software has become quite buggy over the years, especially when it comes to connecting to HR monitor, pedals, and trainer, it used to be perfect and now the connection is quite unstable some days it does not connect at all. Clearly the user experience on the whole has deteriorated, and the number of choices available has meanwhile increased (rouvy, fulgaz, tacx, etc) so it will be tricky to retain many of the users at a much higher price point.
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
There’s simply right ways and wrong ways to manage pricing and services over time.
Wrong: same price for 30 years then overnight double it for same product
Right: increase price per year at avg inflation over last year, maybe skip a year and do a 10% increase instead of two 5% increases.
I got the email from Trainingpeaks, and the announcement of their price increase as a % was pretty much a snoozer. No big deal.
It will again boil down to how they play it. Zwift especially has to be careful because I feel there’s probably a lot of folks on there who keep their Zwift active all year long who don’t really really need to in the “good weather months” but continue to do so because the price isn’t so bad. Now, if they go from $15 to like $25…they’ll get a huge group of folks in the good weather months going “fuck that”.
I also seriously question the logic for some of these services using “expensive” folks in “silicon valley” for a relatively established product to the tune of millions of dollars a year. That seems freaking stupid. Just remembering something about rationale from the Strava announcements there.
I would love to see a poll on here among users of:
-I already cancel Zwift for good weather months
-I would keep Zwift for good weather months at current $15
-I would keep Zwift for good weather months at $17.50
-…same for $20
-…same for $25
I bet ya a lot of folks would say “sure” at $17.50 but you get a ton less responses for $20 and probably nearly zero for $25.
How about a simple ‘lap’ button in the companion app? That should be an easy addition, right?
So 18 per month is totally fine but 20 is not warranted?
The extra $2 is for Strava Premium.
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
There’s simply right ways and wrong ways to manage pricing and services over time.
Wrong: same price for 30 years then overnight double it for same product
Right: increase price per year at avg inflation over last year, maybe skip a year and do a 10% increase instead of two 5% increases.
I got the email from Trainingpeaks, and the announcement of their price increase as a % was pretty much a snoozer. No big deal.
It will again boil down to how they play it. Zwift especially has to be careful because I feel there’s probably a lot of folks on there who keep their Zwift active all year long who don’t really really need to in the “good weather months” but continue to do so because the price isn’t so bad. Now, if they go from $15 to like $25…they’ll get a huge group of folks in the good weather months going “fuck that”.
I also seriously question the logic for some of these services using “expensive” folks in “silicon valley” for a relatively established product to the tune of millions of dollars a year. That seems freaking stupid. Just remembering something about rationale from the Strava announcements there.
I would love to see a poll on here among users of:
-I already cancel Zwift for good weather months
-I would keep Zwift for good weather months at current $15
-I would keep Zwift for good weather months at $17.50
-…same for $20
-…same for $25
I bet ya a lot of folks would say “sure” at $17.50 but you get a ton less responses for $20 and probably nearly zero for $25.
Sadly, I could see it go to $30/month overnight. These type of moron companies have no clue. Like Hulu with something like a 40% price increase in one year during massive inflation. Guess what, you just got canceled.
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
And I have to be honest, the user experience has not improved much.
Pluses: more pace partner rides
Minuses: late join feature is now kaput
Swings and roundabouts…
A 20% increase from $15/ month might be reasonable, but jacking the price to $20/ month certainly isn’t warranted.
This is before we get to all the seemingly useless money spent on sponsorship…
So 18 per month is totally fine but 20 is not warranted?
Anything above $18 (absolute max reasonable on the basis of 10% year-to-year inflation for two years) is unreasonable. $20 is above $18, therefore unreasonable.
I don’t necessarily mean you personally but I just find it funny that as a community we happily buy bikes that cost $7,000+, or any myriad of aero stuff that costs like $200 per watt saved, $250 running shoes, $400 cycling shoes, etc etc, but a two dollar per month difference in the service that provides us an invaluable ability to enjoy indoor training year round as much as you possibly want, is unreasonable…I just found that sorta funny.
I don’t wanna pay an unnecessary high price either, but unless they jack it to like 50 per month I won’t be too bothered. I’d rather pay two extra dollars per month to allow zwift to sustain themselves and improve/expand their business, than make them go down a path that makes them unsustainable in the long run
I don’t necessarily mean you personally but I just find it funny that as a community we happily buy bikes that cost $7,000+, or any myriad of aero stuff that costs like $200 per watt saved, $250 running shoes, $400 cycling shoes, etc etc, but a two dollar per month difference in the service that provides us an invaluable ability to enjoy indoor training year round as much as you possibly want, is unreasonable…I just found that sorta funny.
I don’t wanna pay an unnecessary high price either, but unless they jack it to like 50 per month I won’t be too bothered. I’d rather pay two extra dollars per month to allow zwift to sustain themselves and improve/expand their business, than make them go down a path that makes them unsustainable in the long run
Counterpoint is the psychology of the monthly subscription. All those things you mention tend to be durable goods that last years, and in the case of $7000 bike holds value for resale. A $20 subscription is more “expensive” than $400 cycling shoes that last 2 years on a dollars/month basis. And most cycling shoes last far longer than two years.
And we’re getting subscriptioned to death, both in endurance sports and life in general.
Edit: Running shoes don’t last years, but I can gaurantee you echappist doesn’t buy $250 running shoes. 
on this note, today is last day to get rouvy for $10 a month. GETFIT23 is the promo code.
as for issues of app crashing or lap button… this happens with all the apps. So I ride with my bike computer hitting lap there, not using ERG mode - just real pure intervals. If the app crashes I still can ride my workout
I think the bigger issue here is that Zwift has not shown any sort of acumen in making itself well-run.
I’m mostly parroting things I’ve read elsewhere, but one has to think that Zwift has already obtained most of the easily attainable subscriber base. In which case, while it could attract new subscribers (e.g. via advertising and sponsorship), it’s going to be an ever more expensive endeavor.
In theory, if $25/month could improve user experience, I would pay for it. Where I currently live does not come remotely close to being satisfactory in terms of outdoor riding, and I’d be happy to continue to pay. But I would hazard that the reality is more along the lines of increasing cost to primarily pay for advertising and sponsorship, and I really don’t want the majority of the additional $7/month (amount in excess of $18/month) going toward those purposes.
Zwift is getting my money only on the basis of being the best looking horse in the glue factory, but should there be another platform offering a better user experience, I’d be more than happy to jump ship.
Eric Min (Zwift’s CEO) “Let’s be honest, the cost of running our business has gotten more expensiveâ€
full article here https://www.msn.com/en-us/money/companies/could-zwift-subscription-prices-be-set-to-rise/ar-AA17aEx6
And I have to be honest, the user experience has not improved much.
Pluses: more pace partner rides
Minuses: late join feature is now kaput
Swings and roundabouts…
A 20% increase from $15/ month might be reasonable, but jacking the price to $20/ month certainly isn’t warranted.
This is before we get to all the seemingly useless money spent on sponsorship…
think zwift has been improving, and I haven’t even ridden Scotland yet so I’m looking forward to a new map which will improve my user experience.
Pace partners vastly improved from previous iterations, urukazi and neokyo expansions, now Scotland, new home screen, you can do any map instead of the choice 3 via a workout, added progress bars for routes, addition of more routes, more workouts, the list goes on. But those are recent changes I can think of which have improved my user experience.
Yes, there’s always room for improvement. Little fixes here and there. But to say the zwift user experience hasn’t improved much I think is nothing short of insane.
I think the bigger issue here is that Zwift has not shown any sort of acumen in making itself well-run.
I’m mostly parroting things I’ve read elsewhere, but one has to think that Zwift has already obtained most of the easily attainable subscriber base. In which case, while it could attract new subscribers (e.g. via advertising and sponsorship), it’s going to be an ever more expensive endeavor.
In theory, if $25/month could improve user experience, I would pay for it. Where I currently live does not come remotely close to being satisfactory in terms of outdoor riding, and I’d be happy to continue to pay. But I would hazard that the reality is more along the lines of increasing cost to primarily pay for advertising and sponsorship, and I really don’t want the majority of the additional $7/month (amount in excess of $18/month) going toward those purposes.
Zwift is getting my money only on the basis of being the best looking horse in the glue factory, but should there be another platform offering a better user experience, I’d be more than happy to jump ship.
You’re opening a gateway. Personally I’d prefer $14.99/month with existing interface. I love Zwift and believe me there are ways to improve it, but why on my dime? Especially to the tune of a 40% price increase overnight? They’d need to do a lot in order to justify that level of inflation.
I’d be willing to go to $20/month. More than that, and I’d look at other options. I hope they have an annual subscription that saves me a little bit. And if it does go to $20/month, I would definitely look at other subscriptions to offset the cost increase. Maybe drop my music streaming service. Netflix, something… I agree, all the subscriptions are getting out of hand.