Why Felt chose Dirty Sanchez as a MTB name

Someone please help me understand why Felt named their full suspension MTB DIRTY SANCHEZ ??

What’s sicker is that I for some reason know what Dirty Sanchez means.

www.felt.de

EUR 2399.00 http://www.felt.de/felt/img/infobox/print/1.gif
http://www.felt.de/felt/img/infobox/tellafriend/1.gif

(Insert Joke Here)

ISSAQUAH

You’ve got to be freaking kidding me.

What the hell are they thinking?? Makes me feel a lot better about my Cervelo Hot Carl.

Dirty Sanchez - I’m ashamed to admit that I know what that is, too. And their top of the range hardtails are called EPO! They’re a funny crowed those mountain bikers, especially the freeride junkies.

That name won’t be on there very long.

It’s b/c Cleveland Steamer and Donkey Punch were already taken…

I wondered the same thing, but then I sat back and laughed my ass off. I’d love to ride that at Chequamegon this weekend…

What a shocker!..


…hehe
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Someone please help me understand why Felt named their full suspension MTB DIRTY SANCHEZ??

They have to keep pace. Kona just released the “Donkey Punch”, and Trek is coming out with a “Cleveland Steamer” for 2005.

I thought this was a sick joke until I went to the Felt German site. What the hell were they thinking. For you folks who have too much class to know what a Dirty Sanchez is check out the Urban Dictionary.

http://www.urbandictionary.com/define.php?term=dirty+sanchez

Dave

OK - I’ll admit, I did not know what a Dirty Sanchez was. I of course checked the link (thanks a lot) and now I have a renewed understanding of the phrase “ignorance is bliss.”

Geez, I’ve been married too long :slight_smile:

My guess is that the name won’t stick in the US (English Speaking) market and that the slang is lost in translation. I hope?!

I’m not sure EPO is the best name for MTB use either. Felt’s '05 MTBs are not named like their Euro brethren.

-SD

OK, hijacking my thread back, if Dirty Sanchez is the current king of hilariously innapropriate bike names, how do you top it?

(Light fuse, run away)

ISSAQUAH

Hmm, the Chronic is another good one.

I’m not sure if they are still made, but there used to be a KARKILLR single speed model.

A bit confrontational I think.

-SD

I apologize, good sir, but calling a bike ‘the Chronic’ is nowhere near as objectionable as these other names you guys are discussing. An excellent name for a bike, certainly, but you’d have to wake up dressed in a grey suit to be offended by it.

This is an interesting topic, though. I find it curious that MTB companies, in their attempts to embrace the BMX/skateboard counter-culture vibe, have come up with some pretty bizarre names for their products. I suppose it’s one alternative to simply building a superior product.

Here’s a name for you.

The Salad Tosser! I’m assuming you all know what it means to get your salad tosssed?

I agree. I checked the link, too. Kind of wish I hadn’t. But I also learned what a “Jersey Turnpike” is. There are some deviant people out there.

RP

you have to have lube, that’s just wrong.

I think bianchi has a fine looking pink mtb singlespeed named PUSS, i would kill for that bike. It has now become my life goal to be worthy enough to race a pink bike with PUSS written on in a pro race at superweek.

i think it was Surly that managed to reach out to the skater/punk crowd with the baddass name “karate monkey” which has no sexual meaning so far as this “has done everything twice…so long as doing it with my hand counts” college boy knows.

No one q’d in on the shocker, i am dissapointed.

No one q’d in on the shocker, i am dissapointed.

I got it…

How about “Arabian Goggles?”
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I’ll be riding the new freeride for 06:

Felt Blumpie

Jeez, the more I think about it, the more that seems an appropriate name for a fat travel freeride. :slight_smile:

Ok the NEW 2005 bike for the US market don’t carry the EPO or “Sanchez” series of frames.

The hardtails are called RXC (Race Cross Country) and the Jump/Urban bikes are the SHOT series (Double Shot, Jump Shot, etc.) Because this is an English speaking country I’d bet that the names being discussed here wouldn’t fly. If there were a guy designing the full suspension line with the last name of Sanchez, the names would make much more sense in Germany, etc. I don’t think the slang would penetrate the market and end consumer like it would here.

Why does an superior product have to have a straightforward name. Do you think the Felt line of hartail XC and Xterra bikes should be called Good, Better, and Best? or reasonable, attainable, extravagant?

The Chevy Nova was a huge hit here in the states with a long running model name, it didn’t do so well in Spanish speaking countries where the name “No va” didn’t inspire confidence in the consumer.

Should Str8t EDG pull their line of “wife beater” clothing? I’m sure the Gap and Ralph Lauren customer object, but that probably isn’t the targeted user.

-SD