Why does Levi

…wear Specialized glasses?

I would think that Trek would put a stop to that. Nothing on his website that I could see.

Took he 30 minutes to get a good clear pic after seeing an interview the other day but sure enough, if you look, he always has Specialized glasses on.

This one says it all.

 ![http://www.cyclingnews.com/photos/2007/tour07/tour070/s058.jpg](http://www.cyclingnews.com/photos/2007/tour07/tour070/s058.jpg)

is that the Giro2? i thought those things weren’t out until the end of August how could he possibly get one?

Well the team has no sunglass sponsor. Some of the guys are wearing Giro sunglasses (contador/Popovych), Levi’s got his Specialized ones and George Hincapie is in Oakleys as always. Before getting chucked, Basso was donning Rudy Projects.

As for the helmet question, I’ll assume that’s a joke and not go there, although some shops already have the Advantage 2 from what I’ve heard, but they all went to pre-orders, they’re waiting for more, of course this is all north of the border in Canada, where we use the helmets for dog sled racing…

I get the Giro, Rudy, Oakley thing, Individual glasses sponsors, but I imagine Trek puts up some good $ for the team. I would think that they wouldn’t allow specialized to get their brand name on one of the Disco riders. I sure wouldn’t if I were Trek.

But Trek doesn’t make sunglasses, so it’s not like they can really object, especially when the logo’s that small. I see your point, i just don’t know whether they’d be able to get anywhere complaining about it.

Maybe they dont have a good enough contract with the team. I don’t know, if I worked for Trek I would be closing that loophole in a hurry.

Doesn’t matter if they make sunglasses or not, its about logo and market recognition. Good move by Specialized, or bad lawyers for Trek… or both.

With Lance loyalty to Trek, I’d bet he wouldn’t want his riders wearing the logo of Treks biggest competition.

the helmet use by disco boy isnt a advantage 2… i dont know the name of it but it s a different model… look more closely at the tail…something more like a Rev-6

  • on a different, and maybe not so interesting note: just watched Levi on his way to Paris eat a powerbar or something of that kind, and he took of the wrapper and… wait for it… put it back in his jersey-pocket!! Way to go - a TdF first!

thats probably not certified! if the officials check the sticker he’ll be DQ’ed.

What you are saying doesn’t make sense, Trek is their bike sponsor…
Lance did worse by using a disguised Litespeed bike… Should Trek’s lawyers have sued him after everyone got to know about it ?

What you are saying doesn’t make sense, Trek is their bike sponsor…
Lance did worse by using a disguised Litespeed bike… Should Trek’s lawyers have sued him after everyone got to know about it ?
Trek did not make a TT bike at that time.

The helmet has to be certified, but not in north america, it has to meet the standards in France, which the advantage has for many years. To my knowledge, it’s an Advantage 2, with an addtional fairing attached to the bottom to allow the tail to rest flush to the back of the cyclist. You can modify your helmet in the same way fairly easily, but may not be permitted to use the helmet in the presence of astute officials. That said, the only time I’ve ever had a helmet check performed was at Duathlon Worlds, and I’ve seen people use the old big mig era rudy project aero helmet with the big eyeholes, which has virtually no padding at all.

and it doesnt make sunglasses at this time.

The point is that they wouldn’t want another company that they compete with in ANY form to be advertised on a rider. Obviously the contract doesn’t cover glasses…perhaps Trek wasn’t willing to pay $X to keep all such promotions off of the Discovery riders.

At this year’s World Series of Poker, the only thing that could be on the TVs on the walls of the casino was an ESPN channel. That was part of the contract ESPN made to cover the event. Apparently they thought it was worth putting in the contract because they thought if viewers of the ESPN coverage of this year’s poker events saw some other channel on, way in the background, that is enough of an ad that they wouldn’t want to support it. One should be able to see that Trek might not want a major competitors name on the face of a Discovery rider.

Umm…Trek makes helmets as does Giro. So much for that argument.

The point is that they wouldn’t want another company that they compete with in ANY form to be advertised on a rider. Obviously the contract doesn’t cover glasses…perhaps Trek wasn’t willing to pay $X to keep all such promotions off of the Discovery riders.

Umm…not sure what you read into my post, but I was agreeing with you. I was responding to the other poster who said “well, Trek doesn’t make glasses, so I guess they don’t care”. I agree it is odd their contract allows a competitor’s name to be featured, even if it is on a product they don’t make.