I am seeking ideas to resuscitate/rejuvenate a local triathlon club that has lost some momentum in the past couple of years. The club is considering a wide range of options for the coming years and I hope to benefit from the collective wisdom of slowtwitch as we develop a plan. Our club has had over 100 active members at points in the past (currently around 25-30 active), with racers competing in distances from sprint to Ironman. The local area has experienced some trauma of late (we’re in katrina-land) and the local race calendar hasn’t quite recovered, but there are many races in the larger region and local interest in multisport remains high. We have year-round training weather and no shortage of excellent training facilities and cycling routes nearby. Demographic is suburban, middle to upper middle class, lots of marrieds-with-children.
So…give me your best suggestions to recapture the membership. When you think about your own triathlon club, or successful clubs you are familiar with, what are the distinguishing characteristics/activities/events that make the club great and make people want to be be part of it?
Thanks - Jim