We’ve had a lot of comments on our original logo. The feeling we get is that most people do not like it. Please take a minute to visit our blog and vote for your favorite logo.
Vote Here
http://bit.ly/9QqvuY
Thanks,
I’m disappointed this one didn’t make the shortlist…
I’m disappointed this one didn’t make the shortlist…
That actually was our first choice but we were worried about a copyright infringement with Mr. Norris 
Is that Finman with the medals?
The original logo made me think of Luna Bars and menses.
Edit: voted for now logo, no extra lines. Make it simple, make it pop. Too much fiddle little things distract from the logo- all of the best logos are extremely simple, almost without exception. Think Swoosh, Apple, Shell gas, Microsoft Windows- instantly recognizeable, distinct, simple.
The original logo made me think of Luna Bars and menses.
Edit: voted for now logo, no extra lines. Make it simple, make it pop. Too much fiddle little things distract from the logo- all of the best logos are extremely simple, almost without exception. Think Swoosh, Apple, Shell gas, Microsoft Windows- instantly recognizeable, distinct, simple.
Thanks. You’ve made some great points. Keeping things simple is exactly why we are considering a change.
The original logo made me think of Luna Bars and menses.
Edit: voted for now logo, no extra lines. Make it simple, make it pop. Too much fiddle little things distract from the logo- all of the best logos are extremely simple, almost without exception. Think Swoosh, Apple, Shell gas, Microsoft Windows- instantly recognizeable, distinct, simple.
+1 very feminine looking logo.
I also like simplicity and the new logo is better. Speaking of simplicity, have you seen Gap’s new logo? They’ve taken that simplicity thing to a new level. (not necessarily good, IMO)
EDIT Gap ditched the new logo. They already have an iconic logo. No need to mess with it. The trick is finding that iconic logo. Good luck!
The lines look horribly '80s. They’re still better than the original logo. I voted for the new one without the lines.
+1.
I’m really trying to be helpful here: before you guys put these labels on your products, *get a graphic designer. * Perceptions of quality are important in a new brand. If you’re gonna paste these all over the products, then it’s gotta be good. Don’t do it yourself. **Get a professional. **
I want to see you guys succeed because I need good quality, inexpensive wheels. But, **if you don’t get this worked out, then “flo cycling” is gonna be perceived as a feminine product. **
If you need a person to work with, I can get you a couple of names and numbers. (nothing in it for me)
The name “Flo” itself is still something I would also suggest reconsidering. Which of these does not belong?
Hed Jet, Hed Stinger, Zipp 404, Zipp 808, Reynolds Strike, Reynolds Attack, SRAM S80, Flo (anything)
Everyone else is doing aggressive names or German-luxury-car-esque alphanumeric combinations. Flo, on its own and without a logo, sounds like a store-brand tampon.
I’m sorry, I can’t say that I like the new ones very much. I prefer the originals and the “new w/o lines” more than the third set, but, meh. . .it’s just not flying yet. Best of luck,
I say start over and re-think the name and the logo. I also agree with getting a graphic artist or designer. Pretty small investment for something so important.
We really appreciate all of the comments we are receiving. Our intention is to make as many of our followers happy as possible. We recognize that it is impossible to give everyone exactly what they want. That said, we are doing are best to please as many people as possible.
Thanks again for all of the comments,
Do something like this…FL with O around…like the O is a wheel rollin
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There was no vote option for “None of the above”.
John
I agree that “Flo” is a pretty bad name. I am not thinking “fast aero wheel” rather Flomax and prostate problems. That said, “Hed” is not that great either.
“Flux” would be far better. Same basis in sounding aerodynamic, but without the squicky medical connotations.
“Flux” would be far better. Same basis in sounding aerodynamic, but without the squicky medical connotations.
True. Flo reminds me of Flomax, Flonase, and, honestly the first one that comes to mind, monthly “Flow”.
John
I think just find a way to change to spelling to “Flow” or even “Floe” and then add some of those little computer modeling arrows that show air direction. Or convert the “o” to a hurricane meteorological symbol.
I don’t think any of them express “speed” as a wheel logo.
Take a look at how a static Zipp wheel logo “looks” fast. Even better when spinning.
You’ve got the same color and blocking that hindered HED from having a good-looking logo for far, far too long. Even colored versions look like circa 2007 Hed Jet wheels. The do not look fast. The look busy (and not in a good way).
**
Current HED logos are much more simple than in the past, with no color, but evoke a sense of speed like the Zipp logo.
**
For the record, I think that Flo is a good name, and I think that it would be tough to make it Flow and be able to trademark the name (though a logo would be different, and I am no trademark attorney either).
When I first saw “Flo” and the three aquigglies, I thought thatt those squigglies could be turned into a “w” pretty easily. But then, people wouldn’t know if the brand is “Flo” or “Flow” so hey…
Your alternative logos are more assertive (bolder) and that may fit better in the wheels/bike world. Or you could try to slightly blur a heavier logo for that “speed effect…” But regardless… Don’t let the people who make comments about Flo/Flomax get to you… It’s like saying the iPad was badly named… yet a notepad is okay.
I look forward to seeing what you come up with in terms of wheels. That is, after all, what people will buy!