Of course I have checked out their website. I work in the industry. Think about it- a company makes money from SERVICING treadmills.
Now tell me, what benefit is it to them if someone buys a tread that doesn’t need their service?
I’m beginning to doubt if you read the website, since you said Sole doesn’t sponsor it. I clicked on their section for Sole treadmills, and there ya go, a blatant “Sponsored Link” to Sole’s website. I’m not sure how you could think they aren’t getting advertising money when they tell us they do.
-Physiojoe
Now I’m certain you don’t read it. Yes of course they have sponsored links to every single manufacturers websites. But not just from the companies they give good reviews to (as you originally implied) but from EVERY company.
Here’s some of their “sugarcoating” of bad treadmills (all of whom have sponsored links)
Star Trac
“Unless you just must have an integrated personal TV screen, buy a big screen LCD TV for the wall.”
Nautilus
“Since we have no idea where this company is headed, we expected them to be shut down already, we would be careful about buying their products since we are uncertain about product support.”
Livestrong
“Too many corners have to be cut to get this to $799, unless you are just a walker and plan on babying it.”
Cateye
“A Johnson treadmill for the price of a True, Precor, Landice, or Lifefitness…what’s wrong with this picture? What’s wrong is someone thought the public was foolish enough to overpay for a Cateye treadmill.”
AFG
“Don’t pay $2500 for an AFG. I don’t know how much more blunt I can get than that.”
Weslo
*“If you can keep this working for more than a workout or two at the 6 MPH top speed, contact us because we’ll try to get your machine in the Smithsonian.” *
(what – a bad review to something that would break down and that they could fix? How can that be)
SteelFlex
“Keep looking over your shoulder if you put this in light institutional use because someone is going to hire the mob to repay you for your help. Don’t even consider it for home use… there are too many other good treadmills out there for $2500”
And all of these are relatively tame for them. Back about a decade ago they used to be far more brutal and entertaining. Many of the brands they used to savage don’t even exist anymore.