Read Ryan’s post, that’s been my point since I first read their press release and then read Tim Heming’s article.
And yes, they pay for broadcast. They do not own a production company. They contract a local production company to produce their broadcast product. Did you think I meant they pay the broadcaster? Which to be honest, they might be buying air time (we don’t know). PTO doesn’t have an organic production arm, everything they do is contracted out whether it is the race broadcast or their youtube content.
Delivery means they own everything soup to nuts, they are the ones getting the permits, they are the ones organizing the volunteers. They so far have been an add on to every “race” they have.