Bad news to University of Arkansas, Oklahoma, OSU or LSU grads—who are road bikers—wanting to buy the “Lance Shoe.” Its a good shoe. Its expensive. But even if we are as rich as Daddy Warbucks, it’s simply a no go, because Nike has put that dreadful image of a Texas flag on it and ran us all off from it. For some of us, it would be like Osama Bin Laden riding a US Postal bike.
I’m not putting it anywhere near my feet.
However, we can debate whether some of us would be offended by it instead being placed on the heel or bottom of the shoe. I think we would not mind if the Texas flag were put on the heel, because it would be enjoyable to step on and scuff up. But to see it on every cycle and spin, is just terrifying, much like the almost catatonic reaction we had when Lance put a Longhorn football helmet on his son, Luke, before a televised national football game a few years ago.
That poor kid.
Hell, Tibbs is a longhorn fan.
We can only surmise that something close to this discussion took place at Nike HQ, over the “Lance Bike Shoe.”
Marketing Nike Guy: “Are you sure about putting that Texas flag on the front flap of the shoe? It may alienate the Oklahoma, Arkansas, and Lousiana people who despise Texas, most particularly, Oklahoma Sooner graduates?”
Nike VP Guy: “Yeah, what are we talking about there? About 16 people who might not buy the show over that, down there?”
Marketing Nike Guy: “Yeah.”
No self respecting graduate of Oklahoma, Oklahoma State and biker would dare wear that damned, infernal thing, because of that strap. And frankly I find the whole thing a slap in the face to us Texas haters.