https://nypost.com/...n-fluctuating-demand
Surprised it took this long, tbh. The concept was floated over a year ago when I was in the industry, on the equipment manufacturing side.
After the tipflation disdain, how will this be recieved by consumers? Will the adoption spread? Will labor compensation scale in similar fashion as executive comps? E. G. Results based? Could that address some of the labor supply challenges? Or do folks still have it in their mind: “no one wants to work”…?
Honestly, I can see some LTO or specials being time dependent, and pormoted via apps to try to drive off peak demand, similar to lunch specials or pre fixe menus at many sit down restaurants.
It makes sense and if you can get the price, why not charge it? It would seem the folks working during the lunch shift should then get a bump in pay during that hour etc.
** Overall, I think it’s stupid in the long term as fast food is primarily junk and people know they shouldn’t be eating it. This will hopefully push people to eat more homemade meals, pack lunches and care more about their overall health. If it makes a few fast-food places go out of business because people stop using them, all the better. **
Just wait until grocery stores start surge pricing a head of lettuce on weekends and after work, when most people do their shopping.
Then we’ve got a problem.
So the plan is to make lunch cost more during the hours that people eat lunch? And breakfast will cost more during the hours people eat breakfast?
This is just a cost hike, disguised as “dynamic pricing.”
Just order breakfast during lunch hour to avoid surge timing… what could go wrong?
