They tested with a 24mm Turbo Cotton
Nope, they were tested with their Turbo tire:
“Win Tunnel testing were all done around a Specialized S-Works Turbo 24c tire (measuring ~26mm wide)”
It’s nice that they included rotational drag, but then they go and mess up the axis (and I would like to hear how they measured the rotational drag, by the way). Why include units on the axis if you are not even going to put numbers on it?
Actually, it says they designed around the S-Works Turbo, but the testing was with a Turbo Cotton.
I’m dismayed by the lack of units on the charts…at least tell us what each division represents. Otherwise, there’s no way of knowing if we’re looking at small or large differences :-/
I see that now. Confusing. Smells a bit like the Turbo Cotton gave better results compared to Zipp (like mentioned above). Why else not use the tire you designed around? (Maybe they should have designed around the Turbo Cotton in the first place, but that’s another thing).
Yes, at least give us numbers for the divisions. I can see Mr. Yu cringe as he saw what the marketing department ended up with for a final release of this paper 
That’s Dr. Yu now 
Here’s the thing about Turbo vs Turbo Cotton…as we’ve seen, the much lower Crr of the TC tends to make that a faster choice overall, especially for racing. I have no problem with them using that for the aero testing, since that’s the most likely choice for a racer to use…AND it more closely represents their fastest tubular tire offering as well.
In other words, don’t get caught up in chasing high yaw angle performance of tires that aren’t as low of a Crr…that’s not “keeping your eye on the ball”, so to speak.
Him being a Dr. just make me think he cringes even more 
I know, the TC is most likely the faster tire in most circumstances. Which is why they perhaps should have designed around that. But then the graphs don’t come out as nice! So you got to figure out if you want to go fast or look fast (lucky for me a lot seem to go for the latter!
).