SOR Cycles wheel tech

Anyone else hear about Sor Cycles and their innovative wheel technology? I heard about them on the Endurance Innovation podcast, and it sounds like something completely new. Essentially their wheels use a fairing that moves and uses the wind, a bit like a sail, to gain aero benefits. Current wheels are crazy expensive, but this may be the next thing in terms of aero gains. Phil White, one of the Cervelo founders, is one of the backers of Sor Cycles.

I got to see and play around with (didn’t get a change to ride) one in person. It was essentially a one off rim brake version, which isn’t able to take full advantage of the technology, but it was pretty interesting. My biggest question I had for the creators was “aren’t our overage yaw angles so low that these huge advantages claimed at 15+ yaw don’t really matter?”.

Their response was that after lots of testing it’s very clear that even if yaw angles average low, it’s very small from a smooth graph, with constant spikes well outside of the the rolling average over any section of riding. So basically that huge benefit at yaw is being taken advantage of far more than most riders would expect.

The idea is pretty awesome, though the current implementation felt quite delicate.

I was kind of wondering about durability, especially if traveling to a race. I think that Tamara Jewett uses one as a pro who travels - that was referenced on the podcast. Maybe it helps her run legs!

Anyone else hear about Sor Cycles and their innovative wheel technology? I heard about them on the Endurance Innovation podcast, and it sounds like something completely new. Essentially their wheels use a fairing that moves and uses the wind, a bit like a sail, to gain aero benefits. Current wheels are crazy expensive, but this may be the next thing in terms of aero gains. Phil White, one of the Cervelo founders, is one of the backers of Sor Cycles.$9,000???

Looks great and it’ll be super for an event where only wheels compete against each other. But cycling and triathlon usually includes and a bike and rider. I didn’t see them doing any testing that had the wheel mounted on a bike or even with a rider. Very skeptical of these claims based on this and that as already mentioned we hardly see yaw about 15° .

Great way for him to blow the money he got from the Chinese buy out though.

A $9000 wheel with a DT Swiss 350 hub…yeah ok…and they used the old shaped Zipp wheels for comparison
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A $9000 wheel with a DT Swiss 350 hub…yeah ok…and they used the old shaped Zipp wheels for comparison

While still expensive I feel Classified wheels are much more appropriately priced than these. Yes I know different wheel categories but just as a data point.

Agree on the DT Swiss 350.

$9,000???

Per 1 wheel???

Anyone else hear about Sor Cycles and their innovative wheel technology? I heard about them on the Endurance Innovation podcast, and it sounds like something completely new. Essentially their wheels use a fairing that moves and uses the wind, a bit like a sail, to gain aero benefits. Current wheels are crazy expensive, but this may be the next thing in terms of aero gains. Phil White, one of the Cervelo founders, is one of the backers of Sor Cycles.$9,000???
$9000 is just a placeholder price for now. Basically meaning, “we don’t have wheels to sell yet.”

Anyone else hear about Sor Cycles and their innovative wheel technology? I heard about them on the Endurance Innovation podcast, and it sounds like something completely new. Essentially their wheels use a fairing that moves and uses the wind, a bit like a sail, to gain aero benefits. Current wheels are crazy expensive, but this may be the next thing in terms of aero gains. Phil White, one of the Cervelo founders, is one of the backers of Sor Cycles.$9,000???
$9000 is just a placeholder price for now. Basically meaning, “we don’t have wheels to sell yet.”

When it says sold out it implies purchases were made.
There’s plenty of ways to not show a price on a website while displaying a product in a shop/storefront.

I’m not saying they sold or didn’t. I’m saying it’s poorly executed.

Interesting, but definitely not worth 3.5x a Zipp disc wheel.

So UNI disc was the right answer all along?

http://trimadnessblog.files.wordpress.com/2010/11/uni_disc_covers.jpg
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Pon is Dutch.

My biggest question I had for the creators was “aren’t our overage yaw angles so low that these huge advantages claimed at 15+ yaw don’t really matter?”.

Their response was that after lots of testing it’s very clear that even if yaw angles average low, it’s very small from a smooth graph, with constant spikes well outside of the the rolling average over any section of riding. So basically that huge benefit at yaw is being taken advantage of far more than most riders would expect.

How do they present the advantage of their track wheel ?