This seems to be a growing trend, especially with younger generations. **Is the trend towards less or no alcohol offset by the increase in marijuana and vaping? **It seems that there are lots of A list celebrities who have gotten sober. I don’t ever remember seeing this as much as I have recently, but that may be algorithm driven social media amplifying what’s really happening.
With recent science around alcohol, it seems that at the very least, people are much more aware of it’s effects on health and wellness.
I see it as not a complete offset.
Formerly, I worked in food service equipment manufacturing - selling to restaurants including chains. Very much an alcohol forward industry. The large tradeshows highlighted the trend torwards normalizing sobriety / sober curious. Bars and restaurants depend heavily on alcohol sales for margin.
Thus, promoting mocktails, and other revenue replacement options. And thus equipment designed and promoted to cater to the trend.
Along with social options at the shows for those in recovery.
Personal anecdotes, I am alcohol free since Jan 1. It helps that my social network now includes folks who are dry. My bar trivia team, that clinched the season win with 4 games left to play, i cludes one other sober member - a buddy from mtb.
Some of the other team leaders I work with now are also sober, which I appreciate snd find refreshing.
But no clue why this would be any different for my 3 daughters.
Alcohol misuse runs in my family. My older brother quit drinking after becoming a father a few years back, similar to our father growing up - who recently had an incident and thus is dry again.
I was consistently drinking 2-3 beers daily last year. I had periods for 10 years where binge drinking every weekend was the norm. Common and socially encouraged in Wisconsin.
I believe we have threads here about low ABV or NA beers such as athletic brewing.
Regarding gen z or whatever your definition for younger folks, I’ll have to look it up, but I believe their self reported use of any substance underage is down.
Could be attributed to many things IMO. Social media - reluctance to be shown in any nefative light. Opioid epidemic - risks associated.
Well as a Gen x’r I am drinking less and eating more THC. No hangovers, doesn’t impact the gut as much, just a much better experience all around. Only thing is alchol it takes drinks and slowly builds, one gummy wait an hour and it starts to build, for me lasts several hours then after, and at some point off to bed, to sleep really well. Wake up feeling fine.