Here’s an article I wrote for a local paper. What do people think?
In the Long Run: A time and place for ‘sports’ drinks
There are so many “sports” and “energy” products out there that I don’t blame athletes for getting confused sometimes.
It seems preying on this confusion is the very intent of marketers desperate to find a point of difference for their product.
A wealth of independent scientific research and knowledge is available on sports nutrition and physiology, but it too often gets buried and muddled under the weight of money, marketing and promotions.
At the California International Marathon in two weeks, Ultima Replenisher will be available on the course as the official sports drink of the event.
On the company Web site, a professional triathlete admonishes other sports drinks for using sugar and salt and flaunts Ultima as being packed full of electrolytes.
While excess consumption of sugar – a carbohydrate – in your day-to-day diet is bad for your health, it is widely accepted that carbohydrate supplementation during prolonged exercise delays the onset of fatigue.
Kind of a useful thing during a marathon, don’t you think?
Just as bizarre is the demonizing of salt – or sodium chloride – which is also an electrolyte. Most of you know during exercise you lose sodium chloride in the form of sweat. Replacing this sodium is recommended by scientists to avoid muscle cramps and hyponatremia .
Otherwise, low concentrations of other electrolytes are found in sweat, so it follows that sodium may be the one electrolyte of some use in a drink designed for endurance sports. I agree sports/energy drinks are over consumed in America by the general population but let’s not forget why and for what they were developed for in the first place.
While I understand money margins are tight for race directors, professional athletes and coaches, they have a responsibility not to mislead the athletes they serve by promoting products that make unscrupulous claims.
Martin Spierings won the Santa Cruz Sprint Triathlon this year and coaches endurance athletes. His column on running and triathlon appears monthly in Outside. Contact him at http://www.tricoachmartin.com or try the discussion on his blog at http://tricoachmartin.blogspot.com.
Spierings, M. (2009, November 20). In the Long Run: A time and place for ‘sports’ Drinks. Santa Cruz Sentinel. Retrieved from http://www.santacruzsentinel.com/sports/ci_13830540