RIP: Flo Cycling

Triathlon Forum
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Didn’t see this posted. :frowning:

After 13 years, FLO Cycling is coming to an end.

More than a decade ago, we launched our very first pre-order. Today, we’re announcing our last.

This decision wasn’t easy. FLO has been a huge part of my life — it shaped my career, introduced me to incredible people, and took me places I never expected. But the best part of this journey has always been you. The riders who believed in us before we ever shipped a wheel, the emails, the races, the stories. I still have the names of our very first pre-order customers saved.

The cycling industry has changed a lot since FLO began, and it’s time for us to bow out.

So we’re going out the same way we came in — with one final pre-order.

🚴 Final FLO Pre-Order 🗓 Runs through December 29, 2025 🏭 Production begins after pre-order closes 📦 Delivery expected early Q2 — in time for race season 💸 All wheels are now on clearance

One important thing to know: support isn’t going away.

Our website will stay online, spare parts will remain available, customer service will continue, and you’ll still be able to reach me. If you buy wheels now, you won’t be left high and dry.

If you’ve ever wanted a set of FLO wheels or a FLO DISC — this is it. Once final inventory and pre-orders ship, that’s the end.

Lastly, thank you. Truly. Entrepreneurship comes with extreme highs and lows, but FLO gave me more highs than I ever imagined. I’ll always love designing wheels — the engineering was my favorite part — and who knows what the future holds.

Thank you for joining me on this ride. It has meant the world to me.

Ride safe,

Jon

4 Likes
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Sort of discussed here: Is Flo Wheels closing?

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Thanks for your contributions. I think building out a company some of the most “fun” is the engineering that goes in and seeing the customer satisfaction at the other end. Sometimes, all the admin, legal, logistics can drag down the fun and fullfillment for sure! Enjoy the next step in your journey through life.

I will go check out the last pre order as I do need a rear race wheel.

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Jon/Chris,

Like Zwift - you were a Business somewhat to a lot birthed via the ST Forum! I was doing the same with Nineteen Wetsuits at about the same time!

Sorry to hear about this. When you launched FLO Wheels you were pioneers and gamechangers in a completely NEW way of doing retail in the Bike Business. I applaud and congratulate you for doing that. However as you said, the Industry has changed A LOT since you started up and others have essentially copied your business model.

Best wishes for whatever comes next for the both of you!

1 Like