PowerBar gels and gel blasts have always been my favourite on-bike nutrition. Up here in Canada they’ve recently discontinued a bunch of gel flavours and the gel blasts (we only ever had one flavour available). My local retailer is telling me he figures they’re getting out of sport nutrition all together. Anyone know if that’s true and if it’s just in Canada or they’re doing that in the US as well?
Yep, I believe they’re discontinuing all their Gels by the end of 2018!
In favor of new products like the recently introduced beef jerky and nut combo bar.
As long as they don’t discontinue their bars I’m happy. Most convenient nutrition on the bike by far.
disagree, mainly because i cannot eat those things. They just sit in my throat and don’t move down. learned years ago to not get powerbar bars. even worse in winter when xc skiing and can’t bite a piece off the damn things without using a blowtorch
Still the most convenient. What other bar on the market sticks to your top tube without danger of falling off regardless of road surface? 
PowerBar gels and gel blasts have always been my favourite on-bike nutrition. Up here in Canada they’ve recently discontinued a bunch of gel flavours and the gel blasts (we only ever had one flavour available). My local retailer is telling me he figures they’re getting out of sport nutrition all together. Anyone know if that’s true and if it’s just in Canada or they’re doing that in the US as well?
NIce exit strategy. Just quit? (eye roll) Is there more to the story?
Still the most convenient. What other bar on the market sticks to your top tube without danger of falling off regardless of road surface?
I love chocolate power bars. Like a giant tootsie roll. I’ve had the flu the last week and about 50% of my meals have just been a chocolate powerbar. The other flavors? Meh. But they’re still better than clif bars.
Um… why not just buy a Tootsie Roll? Probably cheaper.
Hello jstonbarger and All,
Awwwwwww … PowerBars are part of triathlon history
What’s next?
Kona race going to Bejing?
Maybe it will get spun off.
https://en.wikipedia.org/wiki/PowerBar
With Mike McCollum, the PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Maxwell’s girlfriend, Jennifer Biddulph, a nutritionist and distance runner who later became his wife, in their kitchen. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first “energy bar” for use during competition by endurance athletes, such as ultra marathoners, and cyclists. They eventually acquired a headquarters building in downtown Berkeley.
The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California to the Nestlé headquarters in Glendale, California. With the move came the hiring of an entirely new marketing team.citation needed*]
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.
Yep, I believe they’re discontinuing all their Gels by the end of 2018!
well that sucks. I preferred their gels over others because of the higher amount of Sodium.
But they’re still better than clif bars.
No way – the Clif nut butter-filled bars are like buttah!
I like that the PowerBar gels have a thinner consistency than other gels - a lot easier to go down and very easy to mix into flasks. I guess I’ll be stocking up!
I agree on the top tube thing that someone else mentioned. Stick half a bar on there to start the bike in longer races. 
disagree, mainly because i cannot eat those things. They just sit in my throat and don’t move down. learned years ago to not get powerbar bars. even worse in winter when xc skiing and can’t bite a piece off the damn things without using a blowtorch
I thought their bars actually were really nice, the PE bars, as they were really the only bar that does not melt, and is absorbed super fast IME. You are supposed to keep them in your back pocket while riding… It softens them up
As long as they don’t discontinue their bars I’m happy. Most convenient nutrition on the bike by far.I loved their berry blast or fruit smoothie bars but they are nowhere to be found anymore. I figured something was up.
I love the gels though because they’re so easy to consume. I usually alternate between BOOM! gels and Powerbar… good for Boom I guess…
Huh! I got some discount code by email and went to their website to buy some gels last week. As others have mentioned, the consistency of their gels is pretty loose compared to others and I preferred that for racing. But there were only like four flavors and none of the ones I was interested in. At the time I thought, well, some flavors temporarily out of stock. Maybe not temporary…
What, so do PowerBar make any general consumer items, or are they just winding the whole brand down? Seems like an odd decision to me…
I like the *Ride *bars and the gels, but those *Energize *bars that they have at Ironman events in Europe are just total garbage.
What, so do PowerBar make any general consumer items, or are they just winding the whole brand down? Seems like an odd decision to me…
I like the *Ride *bars and the gels, but those *Energize *bars that they have at Ironman events in Europe are just total garbage.
I think they’re streamlining their products to match the needs of the “On the Go” fitness consumers, such as protein shakes and other products that are found in grocery stores and 7-eleven.
Huh! I got some discount code by email and went to their website to buy some gels last week. As others have mentioned, the consistency of their gels is pretty loose compared to others and I preferred that for racing. But there were only like four flavors and none of the ones I was interested in. At the time I thought, well, some flavors temporarily out of stock. Maybe not temporary…
From what I remember, they are locked into a contract until 2019 with NYRR (especially NYC Marathon) to supply their races with Gels. So they may have produced enough gels to supply those events and sell some on the side. But again, I could be wrong. I haven’t heard much yet from what direction they are taking things. I believe our stores only carry select flavors now, and those flavors are getting less and less.
With Mike McCollum, the PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Maxwell’s girlfriend, Jennifer Biddulph, a nutritionist and distance runner who later became his wife, in their kitchen.
I guess there are stranger places to get married…