When used properly (i.e. not abused), email marketing can be one of the most cost-effective tools to drive sales. unfortunately, most marketers don’t understand, or are unwilling to listen, to the negative aspects of crossing the frequency threshold that is associated with blasting emails.
I suspect these guys know what they are doing when it comes to how to spend their marketing dollars. Most sizable catalog marketers build sophisticated statistical models to estimate the potential revenue from various segments in their mailing list. If you are getting frequent catalogs, it means that Performance considers people like you to be hot prospects and they can therefore justify the catalog expense. Of course, they are looking at averages of population segments so individuals within a segment may be less qualified than the group as a whole.
If you don’t want to get their catalog, just call them up and ask them to take you off their list. If their email opt-out process isn’t working, call them and complain.
Victor