Neither is tubeless compatible**. **The Boras are a lot narrower: 17mm vs 21mm internal.
I don’t think the original Jet’s where 21mm internal, more like 19mm? The Jet+ went to 21 internal, 25 external and they are tubeless compatible.
About tire width on your S3, I found I couldn’t run most 25mm tires on that frame, or I would get rubbing at the chainstays. The widest ‘fast’ tire I could use without rubbing was the Conti Force 24mm. This was with Boyd wheels (19mm internal width).
JSK makes a vary valid point to consider. While the push to wider internal rims and cushier tires is great, with no decrease in rolling resistance supposedly etc. you may end up with a wheel that doesn’t work with your desired tires. On those wider rims, your favorite 25mm tire will balloon up to 26-27mm and possibly not fit, especially with a tight tolerance frame like the Cervelo.
So, just put on the 23C version of the same tire and it will measure the same mounted as the 25C on a narrower rim. Problem solved.
This is why measured width, not listed size, is what matters.
I agree that measured width is what matters, but to expand on that…shouldn’t measured width that is appropriate for a given rim should also be factored?
In the OP’s case when considering HED, the Jet+ is a 21 mm internal and 25 mm external. Their website clearly states that a 23 mm tire is fine on these rims as it would most likely balloon a 23 mm tire to at least 25-26 mm wide. If this assumption is correct, then measured width of the tire and external width of the rim merry well. You could of course go wider if you want.
However, you have other 21 mm internal rims like the Enve 3.4’s and Bontrager Aeolus XXX that are 27.5 and 27-28 mm wide respectively. Enve states that their new 3.4 rims are designed for 25 mm tires which I have to assume means they want it to balloon out to 27+ mm wide. Bontrager doesn’t make a recommendation for their rim, but do state they are designed with a 21 mm internal to accommodate the trend of wider tires.
It would be very interesting to see how various 23 mm tires mount on a 21 mm internal with 27-28 mm external. Maybe it mounts okay, stays at around 25-26 mm, and doesn’t impact performance despite the tire being narrower than the external. Or maybe it doesn’t mount okay and exposes too much of the sidewall?
I saw all this just to clarify that putting on a 23 mm tire isn’t always the answer for every rim in making it fit to your chain stays.