My commuter bike (a KHS Flite 900) came with FSA Energy wheels. I didn’t ride them but swapped in my old commuting wheels (Mavic Open Pro rims, Ultegra 6600 hubs and no butted SS 3x spokes) and I’ve been really happy with the wheels and the ride. Not super fast, but I’m only going to work, so I’m in no rush 
Recently I hit an obstruction on the road at about 65kph. The rear wheel took a bit of a hit and the brake track had a tiny, I mean tiny ding in it. I carefully caressed it back in line with a tack hammer and it’s pretty darned good. The wheel was slightly out of true. This weekend I took the wheel in to be trued and a bearing service at the same time. I normally build my own wheels and do virtually all my own maintenance, but I’m so busy at the office and around home, the bike shop was my best option. All good.
This morning I threw the FSA Energy wheels on the bike and was greeted with a wheel grinding noise on the first application of brakes. The FSA Energy wheels have a bulge on them, similar to a torroidal bulge, but more exaggerated. As I applied the brakes, the pads hit the braking surface of the rim perfectly (I checked both sides carefully. The issue is that the little tab below the pad that is a guide for getting the tire wheel into the right spot, when installing the wheel, hit the bulge on the rim. At first I thought the bads might be too thin and need replacing. They appear to be only about 10% worn.
Has anyone else had this problem? I’d love to ride the wheels more often, but only if they aren’t gunna get wrecked by anything other than brand new brake pads. I’ll be damned if I’m gunna have to change brake pads 10x as often as with a normal wheel.
BTW, the brakes are 105 and less than one year old (sorry I don’t know the model number as I normally ride Ultegra.
Any help is greatly appreciated. Thanks