waits for Dr Harrison to chime in
Dr. Dan Plews: “However, this understanding of the metabolic response to carbohydrate ingestion during exercise – no effect on muscle glycogen breakdown, sparing of liver glycogen breakdown – doesn’t suggest to me that more carbs should be better.”
He’s right. That’s *not *what would suggest to someone that more carbs might be better.
Here’s what *would *suggest to someone that more carbs might be better:
The avoidance of hypoglycemia, especially later in long exercise bouts (>>3 hours)
The increased cognitive drive caused by consistently elevated blood glucose.
The fact that not everyone can train 10-20 hours per week for years on end and still may want to compete well, even with merely mortal fat oxidation ability, and mediocre fitness, and meager resistance to symptoms of neurogenic hypoglycemia, all due to the aforementioned lack of training volume, history, and fitness. (FYI: high training volume, high fitness and work capacity are the primary drivers of high fat ox ability).
I’m sure there are others but those are top of mind at this hour 
Finally a couple common red herrings.
Red herring # 1: “It doesn’t spare muscle glycogen.” That’s not the point, nor is it necessary for carb fueling to spare glycogen to improve performance
Red herring # 2: “Not much data on improved performance.” First, not true. Second, even if it were true, the absence of data does not indicate absence of effect, when the challenge of obtaining such data is obviously enormous.
(Read: it’s hard to ask someone to try a low-carb 5-hour time trial, let alone repeat trials of 5-hour all-out efforts with varying carb dosing strategies. It’s equivalently hard to cajole researchers and their graduate assistants to sign up for this sort of thing. Virtually all studies on efficacy of carb fueling strategies for enhancing performance use 3-hour sessions or less. It’s very likely the that the greatest differences in performance between high-carb fueling strategies and lower-carb strategies exist in 4-10-hour events. Maybe the even longer ones too, if fueling execution is good, but it’s probably easiest to tease out in the data and get fueling/hydration ‘correct enough’ in the 4-10-hour non-thermally challenged scenarios. Those have been virtually non-existent in the literature for the aforementioned reasons.)
Plews actually talks about enough carbs to avoid low blood sugar/hypoglycaemia. To avoid hypoglycaemia you simply don’t need 90grams plus of carbs per hour. I have a fixed amount of insulin in my body and at race efforts have 25grams of carbs in gels every 45 mins for half Ironman and above, plus maybe around 30 to 40 grams per hour in sports drink. This has not changed with improvements in speed etc.
I’m not sure if this would necessarily change with elites unless they were doing stuff above threshold effort like in road cycling for example.
For 3 hours that is 190 to 220 grams of carbs. So between around 63 grams of carbs and 73 grams of carbs per hour averaged out. This is easily enough to keep my blood sugars topped up without any chance of a hypo. And the insulin in my body is fixed so a much great chance of going low in blood sugar.
There is no difference in my own cognitive drive if I am in a normal range of blood sugars (ie 5.0 to 9.0 mol/L). Where it is affected is when I get into the 4.0s and below. Not sure if a ‘normal’ person ever truly goes hypoglycaemic. Bodybuilders who use insulin as a PED have described it as a pretty scary experience.
Anyway, that’s just my own 20 years plus experience of using carbs to ensure I can do endurance sports. I’m no scientist but basically have needed carbs for the last 34 years or so to do sports I enjoy, so have a pretty good idea of how carbs can impact my blood sugars with exercise.