Anyone tried one of these before? Sounds like the usual sales hype to me.
http://www.hammacher.com/publish/71245.asp#
Keep-A-Cool-Head Cap
Our revolutionary evaporative cooling hat uses a patented Hydroweave® system that actually uses the sun’s energy to cause evaporation that draws heat away from your head. You charge the hat by running it under cool water; after its excess water is wrung out, the hat keeps your head up to 30º cooler than the outside air temperature while keeping you dry and comfortable. The Hydroweave system combines hydrophilic (water-attracting) and hydrophobic (water-rejecting) fibers in a three-layer fabric that conducts body heat upwards, while retaining the cool water and releasing it slowly through evaporation; even while the middle layer holds onto water, your head remains cool and dry thanks to an inner lining that water can’t permeate. The end resu lt is a hat that actually cools you more effectively the hotter the air temperature. Cotton and polyfiber blend.