I’m guessing many of you already have seen this, but Wiggle has launched it’s own wheel brand. Carbon wheels with 23,4 mm width in 30/45/55 mm depth for £600. Looking forward to see some aero testing on these.
http://www.wiggle.co.uk/cosine-55mm-full-carbon-clincher-wheelset/
http://www.bikerumor.com/2015/12/01/new-cosine-brand-debuts-aluminum-carbon-road-wheels-from-wiggle/
I see why wiggle would brand its own wheels for use on its in-house brands, but with the number of wheels they (and planet X) already sell with-in this price range I don’t think are expecting to sell many wheelsets on their own. For example wiggle only wants £20 more for better quality Shimano wheels (http://www.wiggle.co.uk/shimano-wh-rs81-c50-carbon-clincher-wheelset/).
The one are they could have exploited is disc compatible carbon wheels. With the explosion of gravel bikes there is room for expansion in the disc-wheel category but wiggle hasn’t gone there.