Clown Shoes Everywhere Now (slowman's 2011 Hoka reviews)

The other day I was visiting my almost 87 year old dad. He does not run (I don’t think he has run a step since his mid 30s), but he does walk 2-7km daily. So he tells me that he was at my local running shoe store and they sold him a black set of “high stack shoes”.

I looked a bit more carefully and his black clown shoes (as slowman called them back in 2011) were in fact Hoka Clifton9, which happens to be my daily training shoe these days.

Here are two reviews from @Slowman in 2011

Mafate

https://www.slowtwitch.com/running/hoka-one-one-mafate/

Bondi

In those articles, slowman’s thesis was the Ironman marathon is not “a marathon” but it is the same think like the back half of an ultra marathon and Hoka was already all over that market.

In those articles he talks about the ridicule of showing up looking like a clown in the high stack shoes. Now they are everywhere!!!

I think by Rio 2016, 5 years after Dan wrote about this theme Nike had the clown shoes with carbon on their athletes. Now you don’t see anyone running in anything else. And now these high stack shoes are on everyone doing their personal daily ultas (which could be like the short walks my dad does).

I don’t know if it is slowman’s ability to spot things that have a solution gap and come up with something that fills it (tri geometry, tri wetsuits, etc), or his ability to evangelize, but it’s kind of cool rewinding 14 years to see his predictions on this shake out.

I remember meeting the two guys that started HOKA and talking to dan about their new fangled shoe. Think at the time they were a couple million dollar company, and now it is nearly a 2 billion dollar brand and still has high double digit growth most quarters…

And like you pointed out, virtually every shoe company has copied the “clown” shoe and other companies are much like HOKA in that is also their brand…Wish I had held onto my stock, got a good profit but nothing compared to what it is today…

If my parents / grandma actually listened to me, they would be walking in Nike Invincible 3, and hopefully never complain about sore legs anymore.

PDUs

New acronym alert!!!

I’m totally stealing that

The problem is my personal daily ulta is barely 7 km, but on a trailing 14 day window I am roughly finishing the last 7 km of a 100km ultra…but its takes me two weeks to do 100km. But hey, I am taking credit for that (and that’s a good two weeks…more like three weeks normally)…clown shoes and all.

We could add a new category in 100/100 for clown-less shoe people who do it the the old fashioned way

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