Originally published at: Canyon Wins the Men’s 2025 IRONMAN World Championship Bike Count - Slowtwitch News
The 2025 industry bike count, presented by our friends at Quintana Roo, is now over. For the third year running, Canyon has taken the top spot in the counts, with a commanding 100+ bike margin over second-place Cervelo. Trek was not far behind in third, with nearly 350 bikes, with Specialized and Quintana Roo rounding out the top five.
Here’s the counts across all of the various categories. Many thanks to our team here on site who help make this count possible.
Bikes: Canyon Leads the Way
| Brand | Count |
|---|---|
| Canyon | 502 |
| Cervelo | 380 |
| Trek | 347 |
| Specialized | 141 |
| Quintana Roo | 112 |
| Giant | 95 |
| Scott | 83 |
| Argon 18 | 81 |
| BMC | 81 |
| Cube | 77 |
| Felt | 70 |
| Orbea | 37 |
| Pinarello | 28 |
| Factor | 26 |
| Ceepo | 24 |
| Cannondale | 20 |
| Cadex | 19 |
| Dimond | 14 |
| KU | 14 |
| Ventum | 12 |
| Look | 8 |
| Ridley | 7 |
| Willier | 6 |
| Colnago | 5 |
| Airsteem | 4 |
| Focus | 3 |
| LIV | 1 |
| Parlee | 1 |
| Guru | 1 |
Note: we did not include in the counts any other brands appearing here, resulting in the total of 2,199 bikes.
Aerobars: It’s Profile Designs World
Even as things like mono-bars and large “integrated” fairing / not a fairing extensions become more prevalent, most athletes still trust Profile Designs for their front ends.
| Brand | Count |
|---|---|
| Profile Design | 537 |
| Other | 287 |
| Canyon | 284 |
| Bontrager Trek | 207 |
| Dropbar Only | 173 |
| Zipp | 104 |
| Vision | 89 |
| Cervelo | 87 |
| Aero Coach | 64 |
| 51 Speed Shop | 58 |
| Specialized | 51 |
| Giant/Liv | 47 |
| Felt | 42 |
| Drag2Zero | 36 |
| 3T | 32 |
| Deda | 27 |
| Argon 18 | 25 |
| Synchros | 24 |
| Sync | 23 |
| Tririg | 21 |
| Wattshop | 9 |
| Speedbar | 5 |
| Syntace | 4 |
| Oval | 3 |
| HED | 2 |
| Ventum | 2 |
Drivetrain: Shimano Rules the Day
Shimano continues to dominate the drivetrain count, with nearly 70% of the field riding a Shimano system.
| Brand | Count |
|---|---|
| Shimano | 1,661 |
| SRAM | 717 |
| Campagnolo | 10 |
| Other | 3 |
Hydration Systems: Profile and XLab Lead
It’s more dependent on where you place a hydration system (or systems, if you ride with both the front and rear). Profile Design takes the lead position with front-mounted systems, whereas athletes trust X-Lab more frequently out back. There are slightly more total rear systems than there are front ones.
| Front Hydration System | Count |
|---|---|
| Profile Design | 360 |
| Other | 353 |
| Integrated | 322 |
| Xlab | 258 |
| Bontrager | 83 |
| Speedfil | 17 |
| Giant | 5 |
| Tri Rig | 5 |
| Rear Hydration System | Count |
|---|---|
| Xiab | 443 |
| Profile Design | 331 |
| Other | 282 |
| Integrated | 180 |
| Elite | 125 |
| Fizik | 29 |
| Tacx | 28 |
| Specialized | 16 |
| Tri Rig | 12 |
| Bontrager | 11 |
| Giant | 8 |
Pedals: Shimano Still Leads, But Look and Assioma Aren’t Far Behind
This is one of the tightest categories for components, with the top three brands all spread by a count of 175 units.
| Brand | Count |
|---|---|
| Shimano | 596 |
| Look | 492 |
| Assioma | 421 |
| Garmin | 316 |
| Speedplay | 187 |
| Time | 139 |
| Powertap | 6 |
Saddles: It’s Still ISM’s World
The split-nosed saddle trend still continues, with ISM driving the bus. Perhaps most surprising is second-placed Selle Italia, with 322 riders on board their saddles.
| Brand | Count |
|---|---|
| ISM | 401 |
| Selle Italia | 322 |
| Fizik | 238 |
| Bontrager | 155 |
| Prologo | 143 |
| Specialized | 105 |
| Cobb | 41 |
| Wove | 28 |
| SMP | 22 |
| Shimano | 20 |
| Gebiomized | 19 |
| Terry | 6 |
| Dash | 6 |
Wheels: DT Swiss Takes Number One
Perhaps in a shocker, DT Swiss took a resounding count victory here in Nice, with 105 more wheels than Zipp. Those two brands combined for over half of the total wheel sets that we counted here.
| Brand | Count |
|---|---|
| DT Swiss | 505 |
| Zipp | 410 |
| Bontrager | 189 |
| HED | 111 |
| Roval | 105 |
| Enve | 90 |
| Swiss Side | 71 |
| Reynolds | 55 |
| Giant | 51 |
| Vision | 45 |
| Syncros | 30 |
| Shimano | 24 |
| Hunt | 22 |
| Cadex | 20 |
| Fulcrum | 20 |
| FFWD | 16 |
| Flo | 15 |
| Profile Design | 6 |
| Corima | 2 |