Lance has been pimping it out on his podcasts for a year or two now
His venture capital company (NEXT Ventures) is the majority owner of AMP Human. That’s why. I’m disappointed the Slowtwitch article doesn’t at least mention this.
I was disappointed when USACycling made AMP an “official partner.” Using the advertising power of USACycling to enrich Lance seems to violate at least the spirit of the ban. (though I don’t want to get this thread sidetracked into a Lance thread)
If anyone wants to try sodium bicarbonate loading at a cost a couple of magnitudes cheaper, and in the form used in most studies that showed a benefit, just go to Amazon. The risk is stomach upset.
I’m not particularly impressed by the studies. Looks like it might be a marginal benefit for a madison or criterium racer, who has to repeatedly dip into maximal efforts. No benefit I can see for a triathlete or pure endurance athlete, other than possibly reducing DOMS. Which it’s unclear what long-term benefit reducing DOMS has, and also DOMS is pretty rare (in my experience) for well trained athletes.
i’m ambivalent about the product. i have no notion of the efficacy. i’m glad a lot of folks are chiming in on the thread, regardless of what they write about the product. but i’m curious why you thought we should’ve mentioned that lance’s venture capital company is a partner. had we mentioned him, and his advocacy for the brand, without mentioning him as an investor, yes, that i could see. but i don’t recall reading in that interview any mention of lance at all.
i remember in the 70s, in ex fizz class, asking the professor why we don’t just pre-load our bicarbonate buffering system prior to a hard effort. he told me flat that it won’t work. doesn’t work. can’t work. i just accepted that. maybe he was right. or not.