3t and Cycle Ops

I know Cycle Ops is owned by Saris but is it me or do they seem to getting pretty buddy buddy with 3T?

http://www.bikeradar.com/gallery/article/eurobike-2011-power-meter-market-exploding-for-2012-31590

What is that crankarm doing with a Cycleops logo on it? Anyone with insight?