Bear with me, I think I have a point to make since your times seem to be similar to mine…not sure how old you are, etc… I’m 46… I think it’s pretty simple to plan for a 10hr (+/-) IM.
I’ve done triathlons off and on for about 30 years – but no halfs or IMs until about 8 years ago (not an exact #)
I did a bunch of halfs before my first IM.
My half times came way down (way over 5hr to 4:40). I think this was due to “shooting the big elephants in the room first” – tri bike and proper fit, swim lessons, lots of biking, simple nutritional planning,…
My first IM was 10:30 (+/-) and I’ve only bested that by about 15minutes – I’ve done worse (11hrs) - almost exclusively caused by running injuries. I’ve done 11 fulls.
My swim times are MOP (best is a 1:08) and that’s okay… It’s only about a 9th of your day. My bike times have gotten a LOT better.
My running is at a standstill due to tendon tears a couple years ago and now more age-related crap.
IMO, the first, and biggest improvement potential is going to be getting your bike time down without cooking your run potential…
I would focus your biking so that you are either doing 20-40mile rides above race pace (slightly), with some very high intensity intervals mixed in and some longer rides (50-70miles) 20% below race pace – the 100 mile rides could be as infrequent as once every 3 weeks… My success on the bike has come from the 20-40 mile race-pace bike sessions and lots of 3-5 minute intensity intervals mixed in .
My bread-and-butter work out is a 1.2mile swim session followed by a 30mile ride.
Unless your swim times really suck, I wouldn’t worry so much about decreasing your swim times, but a lot of swimming is always good because it’s a great way of increasing intensity and/or volume and minimizing injury risk.
So assuming you can swim no slower than about 1:20 (yes I know, a crappy time compared to all the fishes), your first focus has got to be getting your bike time down to around 5hrs — this will allow you to have more choices in your run leg.
I would focus your running in the 7:30 pace range. Nothing fancy – just a solid - average pace - running regiment.
So – take a 1:20 swim, a 5:10 bike (21.7mph), and a 3:30 mary (7:30pace) – that’s 10hrs and now add a few minutes for transitions and bingo… a lot better than 10:30.
Nutrition-wise – keep it simple – and race like you train. I’m a Powerbar guy.
I’m self-coached (except for the occasional swim lesson/masters workout) but could easily see how a coach would be a great resource if you’ve got the $$ and commitment to use him or her:) and especially if you are looking to go under 10hrs…I’m guessing that the need for a coach is proportional to the faster you want to go once you go below your “natural ability time.”
I hope something in the above is useful…
– josh