It was in the weekend edition - talks about triathletes seeking out noncompetetive races to collect hardware
http://online.wsj.com/public/article/SB118255420792545333-NvbD8mDX4WJ4Xxy0XviUPdi8tj8_20080622.html
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Yeah, it was originally published about a month ago and there was a thread about it on here. I thought it was a pretty weak story.