Large corporate sponsors will line up to put their name on a cash-cow Ironman ™ line of event.
See, I don’t know how title sponsorship really helps sales. When Ford picked up IMH sponsorship, they heavily marketed the Ford Edge. How many people bought a Ford Edge? Suzuki sponsored the Rock and Roll Marathons, I don’t recall seeing a lot of interest in those cars at the expo. Someone mentioned the PGA. Their TV ratings are great (when Tiger’s playing) and the title sponsors are all going under now.
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