The line-up is looking pretty impressive (if they can deliver on schedule):
TM01 in three flavors:
DI2 with Zipps: $12k (I doubt this will be a big seller)
SRAM Red: $5999
Ultegra: $4999
TM02 in two flavors each $2k less than the TM01 equivalent.
These bikes cost less than comparable Speed Concepts, Scott Plasma Premium, and Argon 18 offerings.
There is MASSIVE brand awareness right now thanks to the BMC Team and the Raelert brothers.
Feel free to discuss…
They made a hit with the new frame for sure. And the price seems fair for top tier bikes. WC showed Shiv dominance though 
and the nex gen shiv should be on its way…
Yeah, winning the Tour based on the final TT on a BMC doesn’t hurt marketing either!!!
The line-up is looking pretty impressive (if they can deliver on schedule):
TM01 in three flavors:
DI2 with Zipps: $12k (I doubt this will be a big seller)
SRAM Red: $5999
Ultegra: $4999
TM02 in two flavors each $2k less than the TM01 equivalent.
These bikes cost less than comparable Speed Concepts, Scott Plasma Premium, and Argon 18 offerings.
There is MASSIVE brand awareness right now thanks to the BMC Team and the Raelert brothers.
Feel free to discuss…
With a P3C Ultegra at $1000 less I would doubt there will be much of a blip in the market.
Actually, I’m thinking that with all the people that recently bought Trek SC’s and the economy as it is, are people going to buy a new bike this year?
It may. Decent pricing on what looks to be a fine frame. These things are cyclical…the Speed Concept this year, the BMC next and the new Cervelo when it comes out. If the product proves to be good…like the P3 or the SC or Shiv, and available…sales probably will remain solid until the next big thing or next generation of the model.
BMC should get bigger and its TM01/TM02 should be highly desireable. However, Specialized seems to have something big waiting for Kona, the trickle-down in Felt’s DA series puts really good stuff at really good price points, Trek’s SC line looks expanded and better priced, especially with a SC7 with Force and race wheels for under $4500, and Giant has its Trinity Composite that finally puts a tt bike at a “volume” price point. Trek, Giant, and Specialized have much more dealer support than BMC. If they educate their dealers and market themselves to triathletes they will easily overwhelm BMC. These are always the big questions with these major companies. Giant, especially, has been quiet, but with a tt bike that is not in the superbike price catagory that may change. Long story short, there is a lot of good stuff and a lot of competition. At least for now, BMC will remain a niche brand.
I already bought my bike, but I don’t think people will go running to buy these unless they produce a fancy white paper with pretty graphs and impressive numbers like trek did. Maybe it’s out there but I am not aware of anything.
These new BMC TT bikes look very nice and well thought out.
Interesting thing about the crew that handles the US distribution, almost all of them seemed to have worked for Cervelo before.
Yep. I’m sitting hear waiting for people/shops having to sell their bikes at a steal. I was tempted to get one of the slices (105) for $1300.
I think lots more people will be running to get a DA4, but that is just me.
Cervelo will continue to own the tri market and when the P4 adds a Kona win to its Vegas win…look out!!!
Full disclosure: I ride a Kuota in triathlons and a Blue in group rides.
I sure hope so to raise the value of my P4. I got my 2011 P4 at full price only to have places offer 30% discounts 2 months later. And now the rumors fly about discontinuing the P4 for the PX?
I think the BMC TM01 is a very sexy bike with everything I want.
I’ll settle for a Ventus II on my P4 though.
And then I’ll learn how to actually ride it.
To be a big seller, you need a big dealer network - BMC dealer network can’t compare to the reach Trek or Giant has (Giant’s new lineup is priced to sell).
Nice bikes but agree, must have a big dealer network to be a big seller
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