I have a couple cycling kits from some of the high quality brands. I can say that Assos does deserve to charge a premium for the kits that they sell. The chamois is the softest and most comfortable one I have ever used and the threads in their fabric have the tightest weave that I have ever seen in my life. Sure they probably cost nearly twice the amount as a cheep brand such as Pearl Izumi, but their stuff lasts way longer and fits a lot better.
Charleslo - I’m glad that you’ve had great luck with Assos; they do make very nice cycling apparel. For what it’s worth, the majority of the fabric utilized by Assos (and the cycling industry) is actually knit, not woven. Although woven does exist, it’s usage is typically in very specialized situations.
With that said, we at PEARL iZUMi do make a variety of apparel at different price points. Some may see this as a strength against companies such as Assos whom produce in a relatively narrow price band. Others, may see it as a weakness.
Regardless, I will say that the cycling apparel industry is not one of high-margin. We certainly are not charging premium prices “because we can”. The materials utilized are quite expensive and the relatively low-volumes that are typically in the cycling and triathlon industry combine for relatively expensive pieces. We fully recognize the crux of this situation and it is a constant point of discussion. We are very much dedicated to bringing the best product for various consumers at the best value that we can.