When the reviews are $18K bikes and $4K wheels how do we grow the sport?

Gym has a lot more social media presence too so I think young people are more likely to lift than anything. Considering a gym membership is $15 and will make you cool. We need some quality triathlon tiktoks tbh. Something to get you hype and make it seem super cool to get younger people in. We need triathlon tiktoks with people that aren’t just white dudes on cheap Chinese equipment that look cool. I think a lot of young people are also getting adjusted so I think they could manage an hour a day volume but no more.

Yep. $9.99 Planet fitness is popping up all over town. I’m a member of a $20 a month Genesis (chain that’s growing like mad), because they have a 25m pool. I’ve been doing S/B/R and gym for over 40 years. Other than gravel, bike is dead here. Running is still doing well, but dreadfully watered down by race saturation. Triathlon is dead, with only one local Olympic/sprint left. But the gyms are going crazy, they are everywhere and packed. I’ve never seen them this popular. Cheaper than I’ve ever seen them, and no special equipment needed. Looks like todays rage is the gym, and pickleball. Heck, my wife and I went to Acadamy Sports, spent about $40 on a pickleball starter pack, and go to the free courts down the street. The cheap, simple insta sports are taking over.