Character. Three of my favorite races are Pacific Crest in Sunriver, OR, Whisky Dick in Ellensburg, WA, and the Black Hills in Olympia, WA. Because of the courses: they have a lot of character.
The Pac Crest (1/2 iron) has the nicest bike course you will find, a single loop that goes through truly awesome alpine territory. The run course is a single loop also, on paved bike paths through the Sunriver Resort. I will go back year after year. The only quirk is that it is a point-to-point, which makes it a little more of a production, but they do a great job with organizing it.
The Whisky Dick is an odd distance, 1 mile swim in the Columbia River (the nice part, clean) followed by a 26 mile bike course which includes a 12 mile climb, and an 8.8 mile run. The course sets the distance, not vice versa.
The Black Hills is another quirky race: 3/4 mile swim (because that is how far it is around the lake); 30 mile bike (because that is how far the loop is) and a 5 mile trail run (yes, that is how far the trail is).
I would much prefer an odd distance course that has character than an “official” distance course that is just an out and back. For those of you who have raced at Blue Lake in OR, you have experienced this mind-numbing boredom at its worst.
Some of the “small” things that aren’t so small: visible buoys (some races have white ones that are too hard to see); wave starts (which seems to be the norm); a transition area that is big enough and is organized-I like races that have the bike racks numbered so that you don’t have to show up at 4AM just to get a decent spot. Traffic control is good, seems to be a given but I raced a sprint one time that had absolutely none. Same with course markings. I showed up for a race one time and a bunch of people had the directions of the bike course written on their arms. Evidently, the course wasn’t marked the year before. One thing about distance: I love oddball distances, but if a race bills itself as some standard distance, then it should be close. I usually swim 27 mins for an oly; if I race an oly distance and my swim is 20 mins, something is wrong. Some nice touches: good food and beer at the end, showers (seldom within the RD’s control, though).
Souvenirs: I don’t need a medal for an oly distance; nor do I need a white cotton T-shirt. Socks are cool, the Apple Capitol in WA gives them out and I’ve put a lot of miles on them. Tech shirts are also quite welcome.
Of course, if you haven’t already deduced this, I am a grass-roots kind of guy, I would much prefer the smaller races to the big productions. I raced Wildflower once, and while it did have character, there was too much hype and too much attitude. I won’t be doing any m-dots either. If I ever want to do another full iron distance, I will opt for the Grand Columbian or Vineman.