It’s interesting reading some of these comments. As they say there is “no one right way” to do it. But being in a leadership position in my own club, this is what I’ve observed:
We have a core group of leaders who are really dedicated and not easily discouraged. We also bring a variety of professional backgrounds (and would probably make a decent leadership team at any company). And we are just now getting to the point where we are bringing another “generation” of leaders into the fold (setting up committees, etc.) Took a couple years to get to this point.
We offer weekly, sometimes multiple, group workouts, especially in the summer. Sometimes a lot of people show up (over 30), sometimes only a few, but we plow ahead either way and don’t sweat it if it doesn’t go off as planned. We also “market” some of these workouts as special events, such as our annual indoor triathlon series that runs during the winter at local health clubs.
One of the biggest challenges we face is appealing to about 200 members across the Cleveland metro area. Particularly with group workouts that are on one side of town versus the other (eg. no one wants to drive 45 minutes after work to ride). We always try to offer something of value - even if it’s to hook up someone with other running clubs so they can take part in their group runs. In the end, I don’t think we worry about whether or not we’re going to lose people that way. You put your best foot forward, let the membership take it or leave it, move forward and hopefully learn a little in the process.
Group email communications work for us because we have a communications strategy and the emails are well-written. We don’t pester people with communications and understand that being in the tri club is probably just one of many interests for them. We also have a very active Web site forum.
We recognized a while ago that newbies and more experienced athletes have different needs (duh). We started a very successful newbies training group about a year ago, and are getting the ball rolling on a “long course group” for more experienced athletes in 2006.
Overall, it takes time, patience and dedication to make things work. You can’t judge something a failure if you’ve only tried it once (well, unless someone gets killed or something like that). You keep trying, and keep being enthusiastic. On the other hand, over time you get a sense of what members want, and you need to constantly update your vision to reflect your members’ needs.