Was talking about this with some friends and was curious to see which ads or advertisement methods have been most effective on this crowd. Doesn’t necessarily have to be triathlon related.
For me the Snickers “Hungry?” campaign is just incredibly effective. Sure Snickers is just candy but if I’m hungry and there is a vending machine nearby I’m going to go for a snickers before Twix or something of that sort, even though I like Twix more.
And then on the triathlon side I’ve always wanted a Roka wetsuit primarily because Lucy Charles swims in them. I know that for products like that (or bikes) the correlation does not equal causation but its hard to ignore one of the best female triathlete swimmers in the world swimming in that wetsuit.
The marketing strategy which uses clean websites that load quickly, and where you’re readily presented with useful and readable product specifications.
The strategy of targeted social media ads has been pretty effective on me recently. There are a few products that I love that I only discovered because they popped up on IG and I clicked on them - particularly Allbirds shoes and Birddogs shorts. It’s not the content of the advertising so much as a good product that is well-targeted. TV commercials are largely useless and rarely convince me to try a product or service.
The marketing strategy which uses clean websites that load quickly, and where you’re readily presented with useful and readable product specifications.
Why would you want that when you can have a picture that is slightly bigger than your screen that gives no useful information. They could even add text that fades in and out depending on how exactly you scroll?
How have I gotten marketed…lately I don’t watch a lot of TV, so couldn’t tell you. Cap’n Crunch had great commercials. Oooo…Girl Scout cookies. I was a boy scout and selling pop corn was just really bad, and now when I see the awkward boy scout at the grocery they’re fumbling and can’t make a sale, perhaps I need to be charitable?
When it comes to triathlon equipment. I resisted, but Zwift and a Wahoo Kickr.
Comparison articles or bike/shoes/wheel counts stuff at the Kona.
For example, fastest bike tire comparison, aero numbers and whatnot.
I think it’s more effective than some catch phrase to me.
I can see the trend, what works for other people and figure out best bang for the buck.
I find all of Canyon’s branding, execution, and their business model to be incredibly effective in making me want to buy everything they sell. I’ve watched GCN’s tour of their factory three times. I think the design of the logo is perfect, especially how it is placed on certain frames. The website is also really well done.
Just got my Aeroad in the other day and every detail about the box and the way it was packaged makes it feel like they really give a shit and know what they are doing. It also took only 48 hours to arrive at my door with standard shipping and they didn’t charge tax, which saved several hundred dollars alone. All of that in addition to the quality of the product (as far as I can tell so far) will probably have me buying a few more bikes from them.
I fell for Taren’s cordiceps plug. I didn’t get Four Sigmatic, but I ordered a bag from Bulk Supplements on Amazon about 1 year ago. 75% of the bag is still in my cupboard.
And I am currently head of heels for Dan Plews’ LCHF diet. I’m enrolled in his course and I really want to try it.
