Articles like this make me sad.
If WTC wanted to improve their image and market penetration, maybe they could do some sort of fitness programs/outreach to these areas.
Help people find the fun and joy in personal health and fitness and they’ll be friends for life.
http://www.usatoday.com/story/money/business/2014/04/06/americas-thinnest-city/7306199/
Not shockingly, Boulder had the least %.
And if WTC wanted to make money…
And if WTC wanted to make money…
There is a concept in business known as being ‘long-term’ greedy vs ‘short-term’ greedy.
There is, and obviously my comment was somewhat tongue-in-cheek, but I hardly think WTC is greedy simply because they aren’t doing/not doing whatever it is you think they should be doing/not doing in places like Jackson
.
Why not capture as much market share as possible.
Show what they care about. People aren’t stupid. And will buy into a story and organization that changed their lives.
What is it you propose they do? Are you suggesting a race or some other involvement?
NBA has NBA Cares
NFL and MLB have their equivalents.
Yes, proportional to revenue and budgets, but would love to see WTC use it’s charity program for something like addressing obesity too. Particularly childhood obesity.
Maybe partner with schools. Do mini tris.
“The entire top 10 among the least obese cities:…Bridgeport, Conn (19.6%)…It is easy to observe that these cities tend to have concentrations of well-to-do Americans.”
Oops.
The American Mid-West is becoming the Mid-Waist
.
“The entire top 10 among the least obese cities:…Bridgeport, Conn (19.6%)…It is easy to observe that these cities tend to have concentrations of well-to-do Americans.”
Oops.
LOL
at least Barnstable is on the Cape. But it’s poor by MA standards - there are 147 towns richer in MA.
Great comments on the community based focus for our company. Have you by chance seen anything the foundation does in the communities are operating in. When you get a chance take a look at some of the stuff the Foundation is doing. In CDA for example we fund a “learn to swim” program at the local YMCA in CDA that is in a region with an incredibly high youth mortality by drowning rates.
At each of our IRONMAN events we also host a youth fun run or activity that promotes healthy lifestyles and being active.
In Boulder alone this year, we are donating near 100k to local non-profits of all shapes and sizes. The Foundation has given millions to the communities we are in over the past years. Their are some cool stories. Most are more local and grassroots, so they don’t gain the exposure that the NFL “Play 60” campaigns might get but they are pretty cool.
http://www.ironmanfoundation.org
DC
“The entire top 10 among the least obese cities:…Bridgeport, Conn (19.6%)…It is easy to observe that these cities tend to have concentrations of well-to-do Americans.”
Oops.
not Bridgeport, that is a very industrial city with minimum wage workers. Go one town over and the demographics change
Well, first, as soon as you get out of the top 10, you are at an obesity rating of 20%+. That, in and of itself, is a major issue. I’m surprised it only tops out at 39.5% though! I would have thought that there were areas higher than that. And, Yakima at 35.7% seemed a bit of an anomaly.
That would suggest the overall average is in the 30% area.
And, as was already alluded to, the breakdown by socio-economic classes would certainly see that the poor and less privileged are over represented. But where the top income earners believe that everyone can “do it” if they just try hard enough, it isn’t likely that we’ll see a lot of change.
for whatever reason, I have lived in or near half of both the fattest and thinnest cities. I can tell you that walking around, you would not really know the difference. Still a lot of fat people in thin cities. Statistically, the differences may be apparent, but optically they are not. You can be certain that no one walking around Bridgeport, CT will be thinking “Gosh, look at all those skinny people.”
There are two threads going on: one argues that endurance exercise does not cause weight loss (only weight lifting works) and another notes that Boulder has the lowest obesity rate in the country. It must be all those powerlifters in Boulder.
This morning on the radio they mentioned Boulder had the lowest obesity rate and the next story was about CU Campus shutting down for the 420 celebration.
Coincidence?
The study calculated obesity rate by self-reported height/weight via telephone. Which means no self-respecting Boulderian would give an answer that would categorize himself as obese, as he’d fear the city council would revoke his residency and exile him to Longmont.
No self-respecting Boulderite would call themself a Boulderian. But, yes, they might lie about their weight.
Nice try but having a Half in Muncie for 34 years has proven to have a negative impact on overall community health. The distance proved to be too long for the average joe and therefore very few got involved/finished. Muncie has finished dead last in many surveys of the top 250 cities in America for years.
As the 800 lb gorilla it sucked-up all the sponsor dollars and volunteers year in and year out and again left no room for other, smaller or shorter distance events of any type. Not one event of any type or attendance survived that 34 years.
Try another plan. Half’s and Full’s have nothing to do with community overall fitness IMO.