Trek and Cervélo bikes on back order madness?!?!

I’ve had multiple footwear brands tell us they expect supply chain issues this year, including 1 that 2 weeks ago pushed 1/1 launch product to 1/12 as they had no chance of getting product out on time.

All brands have told us to book heavy for the year, cut if we need to and to not rely on filling in product as they most likely won’t have it,

For brands that sell direct with Amazon, Amazon is asking for product early, something they never ask for. That’s straining vendors in the short term as their timelines for everything is changing

Getting product from Asia has become a major strain with some brands choosing to air freight product over, that doesn’t work in the long term as it cuts margins hard and can’t be their solution.

I don’t expect a shortage overall but some brands will be impacted more then others and stores that don’t plan well will have issues.