Tanita Ironman InnerScan Ad in Triathlete

Triathlon Forum
1

I have a Tanita BF scale. I like it. Tested out the InnerScan at IMAZ and found it a pretty cool unit…although it was waaaay too optimistic about my bodyfat. (Not meant to be a thread about the product’s reliability)

Full page ad in Triathlete this month…page 25.

Now…if you were a marketing manager at Tanita and were constructing an ad for Triathlete…or any active publication, what would you have for the body fat readout?

5%?

10%?

15%?

20%?

Isn’t over 20 (male) % obese…or is it 25%?

Anyhoo, the readout says 20.1%. I thought that was odd branding of an Ironman product…

Here’s an Amazon.com pix at 24.1%

Not meant to be a ripped vs. chubby debate, but thought it was interesting marketing.

http://images.amazon.com/images/P/B0007ZH18M.01._SCLZZZZZZZ_.jpg

2

tanitas are basically worthless for accurately measuring the the % body fat of highly athletic male and females for too many reasons to list. they can measure wt. pretty good, but the body fat no. is a joke…

3

The number should ahve read 140.6 :wink:
.

4

I bet they did it because they didnt want to scare away the average woman who’s body fat is probably right around that number. I would guess that many more women then men buy that scale and that majority are women who are not exactly skinny. Of course there are a ton of triathletes who would buy one of these but i doubt we make up even 2% of their customer population plus it probably even gives some of the smaller triathletes some pleasure looking at how small their number is compared to the one in the pics.

5

The gadget that I found cool during the test I did in IMLP wasn’t my 5.2% body fat but to know how hydrated I was. This is something that I can’t tell by looking in the mirror!!!

I don’t own a tanita scale but to know that hydration number would be accurate for me it would be worth the price.

6

OK, I’ve had one of these things for a few weeks and feel like I can finally comment on them

Body fat measurement - I think it’s within 2% for me. Right now, I get measurements from 8.5 to 10.5, which is what I had measured with skin fold and underwater weighing. It’s close at least.

Body fat % varies indirectly with body water. My weight doesn’t vary much. If I weigh myself in the morning, I’m over 10 % with about 56% body water (on the low end of normal for an athlete). If I weigh myself before bed, I’m typically 2-3 pounds heavier, have a body water reading of 58% or so, and body fat below 9%. So far I’m happy with it.