I think a higher level question may be about the test ride as an evaluative process.
People test ride bikes mainly for two reasons:
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“To see what it ‘feels’ like”.
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“I sure wouldn’t buy a car without test driving it first.”
While both arguments make sense outwardly, neither argument makes sense ultimately.
Test rides don’t hold enough factors in constant to produce a truly tangible, comparable or “measureable” result. The stimuli that causes one bike to flush out as “best” include factors that don’t have much to do with the long term ownership experience. Simply put: What you experience on a test ride won’t tell you much about how the bike will work in the long run.
A better set of protocols are in place for a buying a bike, but since they require two difficult to source things this process is far from universal. A better protocol for buying a bike would include:
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Acceptance on the part of the rider that fit and position are the primary determining factors in the quality of the ownership experience.
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An experienced, formally trained, F.I.S.T. Certified fitter who has done triathlons themselves and knows what it is like to run off a bike and ride in the aero posture.
A big issue is, many of the biggest retailers don’t even those protocols in place; experienced F.I.S.T. Certified triathlon fitters. Add to that a fairly common reluctance on the part of the consumership to accept a fit-based approach as the defacto best process and it becomes a bit of an uphill battle. Most dealers- and customers- are content with handing the customer a test-ride helmet, maybe making them sign a waiver, pumping up the tires, taking a stab at a saddle height, scooting them out the door and saying, “Good luck, see what that one feels like…”
After some duration of trying seemingly comparable bikes a mysterious soup of stimulus, be it fatigue from shopping, a looming race date, a great “deal”, pressure from spouse, the looks of the bike, the approval of forum pundits or local heroes, or some complex combination of those stimuli and more converge to create the “tipping point” and a purchase is consummated. Few consumers are candit enough to admit their process is as random or analog, but most are.
A more systematic approach that begins with fit and comfort in a controlled setting is likely to produce a better long term result. I’ll suggest the dealer that provides that is providing better service than a loaner helmet and a spin around the block to “see what it feels like”.