But Netflix must already be paying connection fees to upload content, so why isn’t this just a commercial argument that Netflix is exceeding the bandwidth they pay for and a new rate needs to be negotiated?
Netflix doesn’t pay Comcast to be on the internet. Netflix expends money to run their servers and run their infrastructure, which connects to the internet. The whole thing here is that Comcast (and other ISPs) have figured out a way to extract money from those services who previously weren’t expected to pay ISPs. The internet isn’t like cable TV, where all the pay channels actually pay the cable company to be part of their package. Otherwise every website on the internet would have to pay a fee to every ISP, or risk not being visible on the internet in areas those ISPs service.
Comcast is just a delivery platform for you to access the internet in your home. You pay Comcast, and get access to the entire internet at whatever speed you paid for. You pay for access to the whole internet at that speed, not just certain sites at certain times. And you pay Netflix for their service, which is available through the internet. Until recently, Netflix wasn’t paying Comcast, and Cox, and AT&T, etc. Now they’re basically being extorted into paying a “toll”, otherwise the ISPs throttle down the bandwidth for Netflix so that it’s virtually unusable, or at least provides substandard service.
Allow me to offer the other side of the story.
Netflix could fix it’s own issue by placing it’s content closer to the end user. Like Comcast already does with it’s thousands of local private networks pushing Video on Demand. Like Amazon does and every other major bandwidth player does who delivers a lot of content to the end user, quickly and with little issues.
But why should Netflix do this when they can buy-off big government politicians, instead?
Allow me to offer another take on the other side of the story. =)
Netflix traffic represents ~34% of all internet traffic.
Did Netflix have to pay for 34% of the infrastructure necessary to deliver that data to you? A: No.
Did Netflix have to pay even one dollar for the marginal increase the network needed to move their traffic? A: No.
Does Netflix have the US government limiting how much profit it can make, like Verizon? A: No.
The question is: will companies quickly and adequately build the infrastructure we need as consumers when the US government limits the profitability of those investments? It doesn’t necessarily have to be a disaster. At the same time, don’t go complaining about internet service levels in the USA versus other countries when we regulate away the obvious market signals to build a better, more responsive network.