Say hello to $600 Oakleys!

http://mi.oakley.com/images/catalog/generated/800x650/12/49f6097f2439d.jpg?1240861599
Oakley Pitboss

An original vision of Oakley’s founder, PIT BOSS was four years in the making. State-of-the-art technology wasn’t the issue. Oakley had already become a world leader in optical innovation, and from the first inception of this sunglass, everyone knew it would be a show case for the very best that science could offer. For the founding father of Oakley, it was a matter of art and style, and it became a relentless pursuit of perfection. PIT BOSS had to be absolutely unique, completely original, and as outspoken and assertive as those who earn the right to wear it. Some of the most talented designers in the industry gave a chunk of their lives to attaining that vision. After years of tireless work, they nailed it.
The technology of PIT BOSS is just as aggressive as the styling. It matches our stress-resistant OMATTER® frame material with ultra-lightweight titanium plates, forged at searing temperatures and chiseled by Computer Numeric Controlled machinery with a precision of 0.002 inches. That’s just one five-hundredth of an inch, and it gives you an idea of the craftsmanship behind the creation. For high-velocity impact protection, we used hexalobular bolts to secure the plates with authority. Our Three-Point Fit maintains comfort all day while holding the lenses in precise optical alignment, and the lenses themselves are a thing of technical beauty.
Every frame comes with premium Oakley HDPOLARIZED lenses that filter out 99% of glare without the visual haze and optical distortion that comes with ordinary polarized lenses. The back of each lens has the added protection and glare reduction of anti-reflective (AR) coating, and the front is augmented with IRIDIUM® coating to further reduce glare while precisely balancing light transmission. On top of all that, we added Oakley HYDROPHOBIC™/OLEOPHOBIC technology, a permanent coating that repels dust while maintaining a smudge-resistant barrier against skin oils, fingerprints, lotions and sunscreens. It even repels water to prevent streaks and sheens from corrupting your point of view.
The lenses wrap your vision with 8.75 base curvature, a contour that extends peripheral view and improves side protection against sun, wind and impact. Even with the styling of that much curvature, you’ll have razor-sharp clarity at every angle of view because the lenses are engineered with XYZ OPTICS®, one of the patented innovations of HIGH DEFINITION OPTICS® (HDO®) combines patented optics and PLUTONITE® lens material that provides 100% UV filtering and unsurpassed impact protection.
The pure PLUTONITE®lenses filter out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. Optical precision meets the uncompromising standards of ANSI Z87.1, and same goes for protection against high-velocity and high- mass impact. If you need corrective optics, this frame is available with Oakley Authentic Prescription Lenses.
We created three unique lens/frame color combinations for PIT BOSS, and the lenses in each rendition are designed for bright sun. The Matte Rootbeer & Bronze version comes with Tungsten IRIDIUM® Polarized lenses that increase visual contrast to bring out detail and enhance depth perception. The Polished Black & Gunmetal edition comes with VR28® Black IRIDIUM® Polarized lenses that offer the same benefits. If precise color perception is critical, choose the Matte Black & Titanium frame with Black IRIDIUM® Polarized lenses.
PIT BOSS is crowned with metal icons specially designed for the OAKLEY ELITE family, an exclusive collection that seamlessly blends the world’s most advanced optical technologies with aesthetics like nothing ever seen in the realm of eyewear. PIT BOSS comes with a custom display box suitable for collectors, plus a custom MICROCLEAR™ bag for lens cleaning and frame storage. Minimized glare via technology that produces the best polarized lenses on the planet with greater than 99% polarization efficiency Comes standard with Oakley HYDROPHOBIC™/OLEOPHOBIC anti-smudge lens coating on all lens options Optimized peripheral vision and side protection of 8.75 base lens curvature Optical precision, performance and impact resistance that meets all ANSI Z87.1 standards UV protection of PLUTONITE® lens material that filters out 100% of UVA/UVB/UVC & harmful blue light up to 400nm Patented XYZ OPTICS® for maximum clarity at all angles of vision Glare reduction and tuned light transmission of IRIDIUM® lens coatings Added protection and glare reduction of backside Anti-Reflective (AR) coating Available with Oakley Authentic Prescription Lenses (+2.00 through -3.00 combined power) Ultra-lightweight Titanium forged plates, CNC machined to precision within 0.002” Durability and all-day comfort of lightweight, stress-resistant O MATTER® frame material Hexalobular Bolts secure impact plates for high velocity protection Comfort and performance of Three-Point Fit that holds lenses in precise optical alignment Elite Metal Icon Accents Includes premium collector’s Elite display box Includes Elite microfiber lens cleaning and storage bag

WOW amazing! I’m a big fan of eye-wear, I’ve spent mucho money on sunglass, so much that I would like not to remember … but this is just too much, I hope this technology comes down to earth in a couple of years because I’d love to try those HDPOLARIZED lenses.

Thanks for the post this is cool!

looks a mix of the Monster Dog and the Jawbones

They look pretty sweet, I have to admit. But 600 bucks? Come on.

I love how Oakley never fails to hype the ordinary. CNC machined to 0.002"…in machining terms that’s a country mile (the machining on hubs to fit the bearings is 10x this level of precision).
I love my Oakleys (XXs with Rx lenses), but the over the top marketing is just ridiculous sometimes, and $600 is insane for glorified Monster Dogs.

What? Too much? Apparently you didn’t see that it comes with its own cleaning cloth? Thats gotta be a couple hundred in and of itself! These things are a steal!

Can I jerk off on your Okeleys?

I know a guy who knows a guy who is an Oakley R&D guy and helped develop these beauties. Apparently when you put them on and look up, you automatically see the sky through the Hubble telescope. Hence the frequent comment from folks wearing them that “this must be the end of the universe.” Also, they come with a special button (located under the “O” logo on the right temple) which lets you get whatever you’re looking at. The function or material or whatever is called OBTAINIUM or some such thing. You just press it and you get it, for real. (Say you’re in a restaurant and want those spare ribs you see on the menu. So instead of calling the waitress, you just need to put on your Oakleys and that’s how you get the ribs. The guy who knows the Oakley guy tells me the glasses even feature a built-in table for two: It drops down from the left lens on a set of ropes. You’ll never need to wait again to be seated.) I hear that the only slight flaw is the optics: They tend to filter out part of the color spectrum. The green part. Including and especially when you look in your wallet.

I hear that the only slight flaw is the optics: They tend to filter out part of the color spectrum. The green part. Including and especially when you look in your wallet.
HA HA HAAA!!!

Blah, blah, blah…marketing hooey…blah, blah, blah. I suppose when I was 20 I might have believed and bought into this…

But a $600 price tag doesn’t make these cool…

Naming parts “elite” doesn’t make these cool…

And why the hell would I want a “collectors display case”? They’re just friggin’ sunglasses. I’m gonna wear the suckers, not look at them.

I like Oakley…but $600 is ridiculous.

Manufactured in Bangladesh by some sweatshop kids at a net cost of .20 per unit.

I have the “Limited” Lance Armstrong Radars and the “Limited” Ducati Juliets (my friend is an Oakley dealer)… and I still can’t ride like Lance Armstrong or Casey Stoner. The retail on these things is absolutely absurd.

Cool design though :slight_smile:

Oakley has it figured out, triathletes are suckers…

“technology for glasses”
please.

If anyone buys these, they are retarded.

$600 bucks, give it to me, and I will buy a pair of the rip off version which is probably already out now. I will get them for $20 bucks, and you won’t even notice!

Hold on to your money I understand that there is a retinal scanning ride-by-wire electronic shifter/braking model waiting in the wings.

They seem like a bargain at $600. After all they are “forged at searing temperatures and chiseled by Computer Numeric Controlled machinery”…

That only would suggest at least a $1,000 price tag.

Cool. Maybe those Radar Paths might drop in price.

cheers
S.

Hey, they came to Jim Jannard in a vision! You can’t put a price on that. You think Moses would have quibbled if the ten commandments cost $600?

I heard that if you press and hold the button below the “O” that you can toggle between nightvision and infared…:slight_smile:
.

It’s a great social experiment to find the limits of marketing.

“PIT BOSS had to be absolutely unique, completely original, and as outspoken and assertive as those who earn the right to wear it.”

So how is that someone earns the right to wear these? Apparently they won’t just sell them to anybody, they have to be earned too.???!!!

The function or material or whatever is called OBTAINIUM or some such thing. You just press it and you get it, for real.

HAHAHAHA, awesome!

(Say you’re in a restaurant and want those spare ribs you see on the menu. So instead of calling the waitress, you just need to put on your Oakleys and that’s how you get the ribs.
Would it get me her ribs as well?