I just found this in my bookmarks today. It’s the 90 second Nike commercial (entitled “Move”) that aired during the Winter Olympics and subsequently won an Emmy award. I can’t explain it, but it’s sort of moving to me. (No pun intended.)
Nothing profound here… I just really liked it and I thought I’d share it with you all if you didn’t see it.
Here’s the link:
http://www.eliasarts.com/front/front_move.html
Very cool. Thanks.
That is a pretty awesome commercial, but I don’t remember seeing the last 10 seconds. I think the version that I saw ended when they flashed Just Do It, which is too bad since the triathletes are at the end.
I seem to remember it both with and without the triathletes. Guess they ran a couple different lengths in order to fit the time slots.
If you like that sort of filmmaking, check out a movie called Baraka.
I got to “googling” it a bit, and found out that there were three versions of “Move”: 90 seconds during the Olympics, and also 60 and 30 second versions.
The 90 second one won an Emmy.
Who were you in the film?
Considering that this ad aired during the Olympics it is a fair bet to say that it is aimed at the dreamers, the armchair quarterbacks - the kid pictured both beginning and end.
Most triathletes did not see themselves in this kid; they saw themselves in the gymnast, the basejumper, and most of all, the triathletes. Maybe this is why there is so little advertisement in our sport: everyone is their own DeBoom, Reid, or Byrn, they could care less what the pros ride or run in since it is unlikely they have the same genetic makeup as the average triathlete. Every triathlete views himself as a self-contained force of nature, and needs least of all the Nike Swoosh to reinforce his ego (we don’t need anything to buoy our egos: they’re out of control on their own).
Maybe we should all become more insecure, that way more sponsorships would exist; maybe some of us would get them.
they could care less what the pros ride or run in
Have you spent much time in this forum?
I don’t think you speak for most triathletes, and your post is a little deep, but in that regard I think you’ve misinterpreted the ad . The ad celebrates not only the shared movements but the shared emotion of sports. While our activities and abilities may be different, the emotions they invoke are universal; different paths – shared experiences.
The connecting thread between the sports featured in the ad is movement of the human body. It is expressed through tightly edited sequences that show how movement can translate from one sport to the next. From running to hockey to gymnastics, from long jumping to snowboarding to skateboarding, from tennis to Frisbee to diving, the ad unfolds in one continuous stream, starting and ending with a young boy running.
“Move” weaves elite athletes, including speed skater Apolo Ohno, downhill skier Picabo Street, Toronto Raptors guard Vince Carter, tennis champion Lindsay Davenport and soccer phenom Landon Donovan, with images of a child playing on a bed, a streetballer making his moves and triathletes emerging from the water, among others.
And the music… that’s a whole other thread.
And you think large ego is inconsistent with insecurity?!
some may recall this comercial had a version with lance in it as well…awesome, thanks for sharing.
Baraka rules! A top 10 all time movie without a shadow of doubt or debate.
awesome
that’s invigorating stuff…
andy
Those are awesome movies, both Nike Move and Baraka. And for those who are into movies like Baraka, Winged Migration is now playing and supposedly very good as well. And there are a ton of other Baraka-like movies, which you can find info on at http://www.spiritofbaraka.com/
Sorry, a bit of topic, so how about those new aerobars?
You could file it under “things to watch while on the trainer this winter”. We Netflixed “Winged Migration” last week. Good, but a bit too much of flying birds, not enough of other bird behavior. Consensus was that “Microcosmos” (bugs) was better.
Just curious, does FLA stand for Florida and if so, what are you doing on a trainer and what does “winter” mean?
But thanks for the suggestion on the trainer workouts, that would be awesome to watch. I’ll try that this winter.
Gerard.
I am in Florida, about an hour west of PCB and that’s far enough north to have seasons other than “raining” and “not raining” . Winter here involves 2-3 weeks, of the daytime highs maxing out around 42F.
The primary reason I got a trainer over the summer involved an abnormally wet summer featuring something like 40 days and 40 nights of rain, at times quite heavy, and I was sick of having to get five pounds of sand and gunk off my chain every time after I went out when it was excessively damp. (though at least we didn’t have to worry about wildfires this summer)
It’s also nice to have an exercise option in your house when they’re posting the hurricane warnings for your town, and there are reports of Jim Cantore sightings on the Okaloosa Island pier.
Speaking of inspirational and very unusual movies, incredible music, politics, and the sad state of our current affairs, check out HBO’s (was it late 1980s?) film called ‘Dear America: Letters Home from Vietnam’. An sad, sobering, hellish, enlightening, uplifting film about our government’s (US government, that is) forays into insane wars. Every second of the film is real footage from the war, every word was written by those who were actually there, the music was from the era, and about 50(!!) A-list actors have lended their voices to make all the words come alive. The film is in the ‘documentary’ genre. By far one of the best films in any category that I have ever seen. And, boy, does it have some lessons that are sadly applicable today.