Pricing Schedule

Triathlon Forum
1

Maybe its just me, but does anyone else think that the 101 pricing scheme acts as a consumer deterent?

Triathlon Nova Scotia Member*  $150.00    $200.00    $250.00    $300.00 [July 1 - August 31

I mean, the penalty for signing up later is huge, most races its a $15-$25 penalty if your application is postmarked after a certain date. If I’m a borderline buyer of the 101 product, I sure the hell don’t think I’m going to pay $300 to race when in my mind I knew I could have gotten in for $150 had I signed up earlier. This is classic behavioral finance in action. In this case, “loss aversion” is keeping me from pulling the trigger after June 30th. My “mental accounting” of this potential transaction means that by signing up I’m locking in a $150 loss. Investors exhibit this behavior quite consistently and its no different for consumers.

Again, with a modest penalty the loss is tolerable, however, once you cross the $50-$100 plus mark, you’ve lost me.

2

On the surface I would agree. However, even at the highest price this series is still a deal. Look at how much Ironman charges for a similar race. For what? to say “YOU are an Ironman”. That is it! At least the 101 is an experience, they treat you like more than a number, have two great pre and post parties, and a pretty cool schwag bag.

Look I am not saying these races have the numbers yet to support the hype. Although, they are giving the racers the experience most of us racers are looking for.

Personally- I would say get your money in early and enjoy the deal and the great experience.