Does anyone know of any guidelines for selling a used bike wrt opening asking price? Let’s assume it’s a 2004 model ($3000 CDN after taxes) you are getting rid of at the end of a season of road racing, with no crashes, 4500 km, and good maintenance. Let’s also assume I got a prodeal on the bike to begin with, so the SRP (before taxes) is more like $3500-3600 CDN.
I think I may get shafted by the release of the new Ultegra 10 speed if I don’t sell it soon.
Now if you’re talking about your really nice TT bike, well it ain’t worth sh*t.
As a fellow Canuk I’ll do you a big favour and trade you five cases of 24 for it. And since you’re from Quebec, I’ll even make that Labatt’s 50!!
Seriously, one year old bikes are like one year old cars and will have a certain amount of depreciation after one year. However, realistically, 10 sp isn’t going to be any faster than 9 sp. and most serious cyclist realize this. The only way you may get screwed is if Shimano stops supporting the 9 sp in an effort to scare everyone into 10 sp, and the customers are sucker enough to not realize it.
Something is only worth what the next guy is willing to pay for it. With your bike I’d consider selling it on several sources - Canadian Cyclist has a good classified on their web site. I’ve bought/sold there and the prices are in the sellers favour.
Your other option is ebay which will have a very large viewing audience. I’d list you your bike there with a high reserve price to start. If it doesn’t sell then just lower the the price gradually on a resale, change the ad, photos, etc. Ebay always has worked for me and I’ve sold a lot of stuff there besides bikes.
If you have any questions about this just send me a private email.
you can also sell on roadbikereview.com. bikes there seem to sell pretty quickly and there are a lot of high dollar bikes.
if you list on ebay, be sure you list it using their system for bikes (so people can use the browse and look at, for example, 54-55cm complete road bikes rather than searching). also, be sure the name of the auction includes all of the necessary words, like road, bike, the brand, the size, etc.
good luck.
list on the classifieds here at slowtwitch and also at duathlon.com. I’ve sold two or three bikes and many parts using only these two sites. All sold in under 1 week and all sold for the asking price.
General rule of thumb is about half price. For used bike stuff in near perfect condition.
general rule of thumb I’ve seen used is to ask for 70% of what a new bike costs, expect 50-60% (depending on your negotiating skills 
Good luck. While listing online may find you a buyer, generally I’d drop by some local bike shops as the “online” shopper has a tendency to be more educated (and thus will want a lower price).
Thanks guys.