I don’t harbor animosity toward Trek and all their brands. I believe their “Dexter” system is the strongest tool for dealers to maintain effective control and maintain profitability. It is very forward thinking. Every bike company needs a similar system.
That said, Trek has its share of concerns as does any market leader. Additionally, some animosity exists in the industry toward Trek from dealers who are not Trek dealers and wish they were, and from Trek dealers who have managed their relationship with Trek poorly.
Trek is a large company in the grand scheme of things within the bike industry. For a very small independant retailer, Trek can become the real “owner” overnight if you don’t aggresively manage your credit limits and accounts payable.
It’s like the saying about the bank: When you owe the bank $100,000 the bank owns you. When you owe the bank $1,000,000 you own the bank. Very few retailers can leverage against Trek. But Trek is in a position- deservedly so- to leverage against many retailers.
That isn’t Trek’s fault. It is the retailer’s fault for not managing their business proactively.
In the post-Lance era Trek will feel some contraction in their high end market share. Realistically, that is a very small part of the Trek pie, and one easily recouped in other categories. Trek’s association with Lance and USPS put the Trek Madone, 5500, 5200 and the other OCLV bikes ont he map with Colnago, Pinarello, Litespeed, etc. That’s good. They belong there. Those are fine bikes.
As for their tri bikes, well, I think Trek understands the triathlon market is largely transient and has been wise to not put all their eggs in one basket with triathlon. The market isn’t that big, has grown to about its maximum proportions and has only one way to go. So they aren’t dumping a lot of resources into that market segment. Also, few Trek dealers really understand how to service the triathlon market, which is enormously labor intensive.
Most “animosity” toward Trek comes from the same place most animosity toward anything comes: a lack of understanding or ignorance.
Trek is what they are: A good quality, large sized bike vendor. And they do a fine job at being Trek.