Not OT: The Dove Soap "Real Women" ad campaign

“All seemed very comfortable and confident with themselves, which to me is the key to attractivness.”

Exactly! Thank you…

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Let me share with you a small secret - they are actresses who got paid to communicate that they are comfortable.

HAHAHAHAHAHAHAHAHA!

that’s funny

dude, this girl is NOT fat, she is actually quite attractive. Come on man- we are talking *real world *here. If I saw this girl and wasn’t dating anyone I would feel she is attractive.

This is a purposely unflattering pose. Almost any other pose and she would look different by far.

I just don’t think she is fat. And therein lies the point of me posting this entire thread. I think some of our socially accepted concepts of what fat is are totally out of whack.

http://gamma.applepics.com/7/userfiles/42dff8365dc9e.jpg

In SoCal she is fat. If you ran her BMI it believe that would confirm my opinion. Of course we all know that you like them a bit on the round side. :slight_smile:

Damn, Pluto. Well guys, I might as well come clean.

There is no such person as Tom Demerly. That was a concept invented by the ad agency BBD&O as a revolutionary method of using public forums for guerilla marketing.

The fictional character, “Tom Demerly” is a synthtic personna demographically tuned to the target audience- part adventure/endurance athlete, part James Bond fictional character, part everyman so the guy off the street can still connect to him.

Tom Demerly and his attendant fictional lifestyle were built at a cost of over $15 million dollars by the sharpest minds in the advertising industry. He currently is a marketing vehicle for Cervelo bicycles, Ford MOtoer Company, World Triathlon Corporation, Dove Soap, Pom Juice, Ripped Fuel, Asics shoes and a long list of other forward thinking clients looking for an under the radar marketing strategy to deliver the message about their products.

The irony is, some people not only believe Tom Demerly is a real person, not a synthetic character built by a commitee of the sharpest marketing minds, but they will tell you they have actually *met *him, as he is portrayed by a New York actor and fashion model who earns over $8 million each year masquerading as the fictional, synthetic “Tom Demerly” marketing chracater.

It did take a shrewd person to see through this though, and now the truth can be told.

The ad agency is currently working on a concpet for him to marry Stacy from the Dove marketing campaign in a highly publisized wedding to market wedding products and then go through a messy divorce to market a new line of “rediscover your indentity” books along with “recover from loss and seperation” workshops.

Absolute genius.

hmmm it all makes sense now as the fictional Tom D never returns my email or PM’s. :wink:

http://www.bikesportmichigan.com/frontimages/trainincuracao22.jpg
.

He returns my PM’s !

Damn, Pluto. Well guys, I might as well come clean.

There is no such person as Tom Demerly. That was a concept invented by the ad agency BBD&O as a revolutionary method of using public forums for guerilla marketing.

The fictional character, “Tom Demerly” is a synthtic personna demographically tuned to the target audience- part adventure/endurance athlete, part James Bond fictional character, part everyman so the guy off the street can still connect to him.

Tom Demerly and his attendant fictional lifestyle were built at a cost of over $15 million dollars by the sharpest minds in the advertising industry. He currently is a marketing vehicle for Cervelo bicycles, Ford MOtoer Company, World Triathlon Corporation, Dove Soap, Pom Juice, Ripped Fuel, Asics shoes and a long list of other forward thinking clients looking for an under the radar marketing strategy to deliver the message about their products.

The irony is, some people not only believe Tom Demerly is a real person, not a synthetic character built by a commitee of the sharpest marketing minds, but they will tell you they have actually *met *him, as he is portrayed by a New York actor and fashion model who earns over $8 million each year masquerading as the fictional, synthetic “Tom Demerly” marketing chracater.

It did take a shrewd person to see through this though, and now the truth can be told.

The ad agency is currently working on a concpet for him to marry Stacy from the Dove marketing campaign in a highly publisized wedding to market wedding products and then go through a messy divorce to market a new line of “rediscover your indentity” books along with “recover from loss and seperation” workshops.

Absolute genius.

Damn I should have figured that one out.

Totally untrue, as a matter of fact, this morning when I was riding through the **City of Wyandotte (http://www.wyandotte.net/home.htm) **on my new **Cervelo (http://www.cervelo.com/home.aspx) **I was thinking about getting a new **Dell **(http://www.dell.com/) computer to help me use **Microsoft Outlook (http://www.microsoft.com/) **and my new **Palm Treo 650 (http://www.palm.com/) **to help me return my e-mails.

That is totally unsafe to do all that while driving.

bunch of fat asses.

; }

If I told you I was a semi-pudgy female that smelled faintly of Dove soap would that help?

No. She’s not fat. Even if her BMI is more than 25, she’s not fat. Heck, but another 15lbs on me and I’d probably have the same BMI as her. I’m not fat now and I wouldn’t be fat carrying around another 15lbs.

Health has more to do with lifestyle than what BMI a person has. Weight is one factor, but there are many others to be considered. It is entirely possible that that woman doesn’t smoke, eats a healthy diet and does 30min/day of “cardio”. She’s healthy and there shouldn’t be any problem with her BMI.

It’s also possible she ate a gallon on ice cream for dinner last night and hates walking from here car into the grocery store. It still does not change the fact that she is overweight(no I don’t think she’s fat either) and would probably be better of excercising more and dropping a couple of pounds. I’ll give Demerly Stacey but you guys can have the rest.

I think it makes me sick. Look , if you want to be on a billboard in your underwear, you need to be in shape and look good up there.

This is warped .

What is Dove saying? That looks aren’t important? Well, then why do they want us to look at these women?
If looks aren’t important, put your damn clothes back on.

it’s hypocritical.

what they are saying is looks are important, but you should find fat women atractive, so Americans can continue to be lazy and eat at McDonalds.

Brilliant.

who owns Dove anyway? what conglomerate are they part of?

There is a reason well proportioned people are attractive to us, and that’s because it’s healthy.

There’s a reason well muscled males are attractive to women and that’s because it’s healthy.

There’s a reason men like big breasts, and it’s because they are a symbol of motherhood and life itself.

I 'm sick of this fat shit.

if you’re a fat shit, stop eating.

brilliant marketing i suppose. but that’s it. doesnt’ contribute anything to the lazy life of modern America.

I like women who are in shape, and that’s not gonna change because Dove says ‘fat women are real.’

what a bunch of bull.

“brillant marketing” maybe if you are selling soap to fat people. I use Dove and now I feel like I am using fat people soap. Did they think that maybe I don’t want to use fat people soap?

I still can’t understand why they had to use the fatest girl for their 40 foot tall billboard on Hollywood Highland. A few of the women are attractive but they had to put this giant fat chick on a very busy corner in L.A. I don’t want to look at fat people damn near naked. It is almost as bad a Bob Roll naked.

This is a professional swimsuit model who trains hard, monitors her eating habits meticulously, uses substantial amounts of beauty enhancement products and possibly even cosemetic surgery and earns about $5000 per hour or more in front of the camera lens:

http://www.victoriassecret.com/images/prodlgvw/V247006.jpg

This is a more typical looking attractive female commonly seen in public venues and likely to be met by a dude like me:

http://www.campaignforrealbeauty.com/uploadedImages/US/Local_events/firming/CFRB_Home_RWWC_Women6_Stacy.jpg
.

That’s my point. How do you know if she’d be better off dropping a few pounds? You may be right if her diet/lifestyle aren’t healthy. If her diet/lifestyle are good, I’d like to know why she’d be better off dropping a couple of pounds.

Dude you gota get out of MI more often. Shit the old women at my country club look better then half of the “Dove Girls”… not that I have seen the old women naked.