New Chain - What brand?

Its time for a new chain. For as long I can remember I’ve used Shimano chains which I have no complaints about but I’m seeking advice. Is switching brands going to give me any noticable benefits? (BTW - I’m still running 9 speed and its an all Shimano drivetrain if that makes a difference ).

I like the WIpperman on my Shimano stuff. Seems to shift just as well and the ease of taking the chain off to clean/maintain the bike can’t be beat.