The idea is that the pricing is the same for everyone (no haggle), but there will be effective price differences depending on how they are optioned at different dealers.
I’m one of those weird people who actually like car shopping. Normally I don’t buy new, but when I do this is my technique:
I go to the dealers and test drive until I find what I like. Then I go to the websites and figure out what options I want are, what the dealer price is for each option, and what the total invoice will be minus dealer incentives. Their are various sources for this. If you can find a source for what type of deals other people have negotiated, you will have more ammunition, this is easy if it is a sporty car with lots of web sites dedicated to it.
Then I write a little fax (or maybe an email these days would work) that indicates exactly what I am looking for, that I have researched dealer pricing and I am very informed as to what selling prices are going for, and that I am ready to buy immediately with no credit issues. I wait toward the end of the month, and then fax as many dealers in the area as I can (last time I did 19). Oops, before I do this I call the dealerships to get the name and direct fax number for the “fleet” agent/salesman at the dealership. I ask them to contact me back with their best offer, and indicate that best offer will get the sale. The fleet guys work on volume and don’t mess around with haggling over price much, their looking for the fast sale. Maybe with the new fixed pricing everyone is a “fleet” salesman, I don’t know.
Last time I did this I got about 6 responses and never heard of anyone else making a deal as low. In fact someone else asked the same fleet agent if they could get the same deal as me and it was refused. It is really not painful at all, if they don’t want the deal they don’t respond. No haggling needed. After you get your best deal, you go in and give them a check and drive away. The key is being informed as to what the pricing is, I actually put the invoice pricing in the fax and list any incentives. There have been websites that would provide all this information in the past but I’m not aware of any right now.
Normally your better off buying a late model used car under warranty unless you need a particular option set that is hard to find used (my case the last time, I was buying a BMW X5 3.0, which had only been out less than a year, and several expensive options were “must haves”). You can do a lot better dealing with individuals than dealers, and as long as it’s under warranty you have little to fear. All that said, I can’t think of a reason it would make financial sense to buy now rather than wait for spring assuming your current car will last or can be made to, the old car almost always runs cheaper in the long run.
Car buying should be fun!