Meet the Vittoria Tire Namer. I need your help in naming yet another tire

Triathlon Forum
1

I’m the guy who names the tire products around here.

I’ve wanted to meet each and every one of you who use our tires. It was me who came up with: Open Corso EVO CX. Open Corso EVO KX.Open Corso EVO KS.Open Pave EVO CG, in just our clincher line itself.

Yes, its me. Don’t throw anything at me. I’m the guy who thinks up these names for our tires. Its a fun job, here.

Secretly, I enjoy believing you most likely will have to write down the exact names of these long, similarly close, but different, tire names I have come up with, just to get your bearings straight on the tire you want.

"Wait a minute. Was it the “CG” one or the “CX” one?. Hold on. Let me read about that one. Okay, the CG one has this and the CX one has that.

After a few minute, you won’t remember if it was the Corso open one, or the CG, CX, one, you just looked at. Was it the Closed Corso Open EVX?. Dam it all! Dam it all!.

Then, we have all of those pretty colors. Then we have the tubular line, just in case you hit the wrong web page, then we have the carbon ones, just in case you really get lost. Then, we’ve got some dealers who just list all of them, in one long line, on one page.

It truly takes Einstein to figure out the one you want, thanks to me. Therefore, I’ve decided to name the new line up with the word Einstein in it.

Open Einstein KVC TR EVO Corso OIT 765430.

Open Einstein KYT 72 EVO Corso PUIT 6754f32.

Closed Einstein 89 EVO Corso Open EVO KYT 765432.

2

Einstein or…Hawkins…the Vittoria Hawkins sounds easier than the Einstein.

3

FWIW, IMO it payus to come up with names people can say and remember esily. While Eintsein is undoubtedly easy to remember it doesn’t roll off the tongue well, has no association with the product and doesn;t translate too well to some foreign (non-English) vernaculars.

Also, acknowledging that the demographics of our sport dictate that the overwhelming majority of buyers are male between the age of 24 and 44 the best way to name anything is “letter,letter-number,number”.

Failing that, a one-syllable, preferably symetrical appearing word is best, such as “Coke” and Nike" that both have “k’s” in the middle, providing the word with a highly recognizable shape in print even if you can’t read.

There is a reason why BMW’s are named letter, number, number or some such permutation such as “325i”

There is no doubt, the best naming job in the industry to date is the new “P3SL”. To male performance oriented consumers, that name says much more than some flowery BS name that is supposed to envoke an image of churches in Italy or some other stuff.

4

“Open Einstein KYT 72 EVO Corso PUIT 6754f32.”

How about Open Einstein KYT 72 EVO Corso PTUI instead. THAT I’d remember…

5

Dude. The first thing that comes to mind when you mention Einstein is a slow, physically lazy, ugly genious. You don’t want that associated with your tires. In this case, it’s not just how fast you look, it’s how fast you sound.
Here are a couple of my brilliant suggestions:

Vittoria Aeros (you could play with the spelling. The idea is for the first thing that pops into someones head is that it is fast.)

Vittoria Monets (or Davinci’s, or pacasso’s. The idea would be that they are classic and beautiful. Would hold more appeal to rodies.)

Vittoria Gophas (it would have instant sex appeal to the masses, plus they’d be fast and stylish.)

6

Einstein seems too close to Vredestein (however you spell it).

My favorite BMW name was the big new gas guzzling seven series. The 74Oil.

You should name it the FORCE X.

7

I am a big fan of alliteration how about:

Vittoria Verdad- Spanish for truth. Perfect for TT’s (the race of truth) and for multisporters as in Yes I don’t draft.

Vittoria Conquest- Training and racing tire

Vittoria Supreme- the best racing tire.

You can probably tell am not an ad man. These names came to me while on my morning run.

fal7 in Houston

BTW: have the Corsa CX on my road bike

8

OK, to good to pass up, so just shoot me…

2TyRED, 2BuLar, or 2sof2ride.

Jay

9

I’m the guy who names the tire products around here.

I’ve wanted to meet each and every one of you who use our tires. It was me who came up with: Open Corso EVO CX. Open Corso EVO KX.Open Corso EVO KS.Open Pave EVO CG, in just our clincher line itself.

Yes, its me. Don’t throw anything at me. I’m the guy who thinks up these names for our tires. Its a fun job, here.

Secretly, I enjoy believing you most likely will have to write down the exact names of these long, similarly close, but different, tire names I have come up with, just to get your bearings straight on the tire you want.

"Wait a minute. Was it the “CG” one or the “CX” one?. Hold on. Let me read about that one. Okay, the CG one has this and the CX one has that.

After a few minute, you won’t remember if it was the Corso open one, or the CG, CX, one, you just looked at. Was it the Closed Corso Open EVX?. Dam it all! Dam it all!.

Then, we have all of those pretty colors. Then we have the tubular line, just in case you hit the wrong web page, then we have the carbon ones, just in case you really get lost. Then, we’ve got some dealers who just list all of them, in one long line, on one page.

It truly takes Einstein to figure out the one you want, thanks to me. Therefore, I’ve decided to name the new line up with the word Einstein in it.

Open Einstein KVC TR EVO Corso OIT 765430.

Open Einstein KYT 72 EVO Corso PUIT 6754f32.

Closed Einstein 89 EVO Corso Open EVO KYT 765432.
You’re the guy who named them all? Then I guess someone higher up changed your “Corso” to Corsa :wink:

10

Guys, I’m sorry.

I’m making fun of those long tire names.

I don’t work for Vittoria tires, of course. It was bitter sarcasm.

I’ve just had it with their long tire names: Corso Open EVO CXK, whatever thing. I mean, at some point, they have to stop, this over there.