Limitless, A Womens Triathlon Initiative

[ThailandUltras]

@Lurker4

@ThailandUltras

Perfect marketing to generate new clients under the guise of increasing female participation in the sport.

Call me a cynic

But if they said, we will buy 500 entrance fees to 70.3 races and give them to women who have never raced a 70.3 if they sign-up (and pay) for 6 months of coaching with us? That would essentially accomplish the goal of growing women in (longer distance) triathlon directly. Plus they’d have those women signed on as paid subscribers already, rather than 12 months of moochers they’ll hope to convert someday.

Yep,that would have been a great program.

Putting 500 women in 70.3’s,who have never raced a 70.3 or Ironman before would gave fitted exactly with what they say they are trying to do.Six months free coaching over the northern winter and then if they are hooked and want to continue,all good.

Again,the cynic in me wants to know, how many women,who already have a coach are going to apply for a free year of coaching now that the 2025 season is over. Maybe there is a clause in the application I dont know.

[ThailandUltras]

Some of the age group ladies in Busselton.

IRONMAN Western Australia on Instagram: "This morning we gathered for our...

[ThailandUltras]

So the 500 coaching slots were given out in 12hrs and they have added another 500. Thats a whole lot if free coaching. Epic!

https://www.instagram.com/p/DR6HDmHkRTG/?igsh=dHZpeWdtemRoYmln

[Ajax_Bay]

I wonder what % of ‘carry ons’ the business case assumes. And/or is there external funding going into this? Or maybe all truism.

[ThailandUltras]

@Ajax_Bay

I wonder what % of ‘carry ons’ the business case assumes. And/or is there external funding going into this? Or maybe all truism.

And…how many coaches will lose clients who swap to the free coaching for 2026.

It is funny, one if the comments was about standing up to the old white men who are apparently the cause of low female numbers.

[Bryancd]

@Ajax_Bay

I wonder what % of ‘carry ons’ the business case assumes. And/or is there external funding going into this? Or maybe all truism.

They use a lot of AI so their cost is pretty low.

[timr]

@ThailandUltras

So the 500 coaching slots were given out in 12hrs and they have added another 500. Thats a whole lot if free coaching. Epic!

It was more of a registry with More Info Coming Next Month. My wife filled out the form, but that is all you can do at this point. She has not committed to anything.

[Ajax_Bay]

@Bryancd

They use a lot of AI so their cost is pretty low.

Do we think Elizabeth will be signing up? It was good to follow her story and success, in the welcome breaks in live race coverage.

In other “women’s tri initiative” news, tomorrow:
"In an unprecedented achievement for women’s sports worldwide, Dubai will host the ‘Women’s Triathlon World Cup - Dubai 2025,’ the first event of its kind in the world that is dedicated entirely to women.
". . . the [sprint] event will take place on Dubai Islands under the auspices of governing body ‘World Triathlon’, as part of its official annual agenda, . . . . "
GJ $$

[pk]

@Ajax_Bay

In other “women’s tri initiative” news, tomorrow:
"In an unprecedented achievement for women’s sports worldwide, Dubai will host the ‘Women’s Triathlon World Cup - Dubai 2025,’ the first event of its kind in the world that is dedicated entirely to women.

it was not a world cup it was a conti cup

[pk]

@Ajax_Bay

And/or is there external funding going into this

i would assume that costs a lot less than sponsoring ironmam … so they are using iornmam sponsorship budget for this .

[bt]

What’s your wife thinking about the rollout of this?

I signed up, too.

Need to find out more about their app/training platform, as I’m not a techie girl and parts of the app are not intuitive, in my opinion. Also, I’m not a HR or watts girlie, either. I suspect they are going to want that sort of data.

Also, I’m coming off of about a 12 year break, and a significant ortho surgery last year, so basically starting from scratch, and the first week of workouts is a bit over my head.
Quite a few active triathletes signed up, so it’s not all newbies or people making a comeback, which is what I thought the target market was.

I’m a little skeptical, but can report back after a couple of weeks.

[ironclm]

@bt

Also, I’m coming off of about a 12 year break, and a significant ortho surgery last year, so basically starting from scratch, and the first week of workouts is a bit over my head.

Same here, though sx in 2024 and still dealing with it most of 2025. Where did you see the list of workouts?

Did you do the call with Siri Lindley? Over 1,000 women signed up, so the interest is there.

[bt]

Hi, clm! Are you doing it? The workouts are on thr Tridot platform (app/website). There was a link to join (free) in an email.

The call with Siri was great– love to hear from the pros from “our day.” But it was mostly rah-rah, and not about how the program is designed. I just guess I thought there would be more intro to that and how to use their product first.

I agree there is interest. I just thought it would be more new people or people trying to return to the sport– quite a few on FB group seem to be in the midst of their tri journey and just jumped on the free program. That may just be my perception, though.

[ThailandUltras]

“Over 1,000 women signed up, so the interest is there.”

I’d be interested to know how many “newbies” make up that number.