Lance's HED front

I know I’ve seen Lance using the HED3 front forever - but only this year have I ever seen so many pictures with the HED3 front with the white HED logos all over the place…

I’m surprised that Bontrager/Trek let him do that…or maybe he just does it and doesn’t care…or maybe it’s just a favor to Steve HED for some healthy advertising pro bono?

…maybe Dan can give us an inside story on this one???

Whatever the story is it’s ugly! Hed’s are iffy with one of the decals on them, let alone three white ones on a silver/blue bike with and orange disc. Goodness, that’s one of the worst rigs I’ve seen yet this year. Hellooooo…The term is “color-coordination” people.

-I luv u, I luv u, and I luv u!