I know I’ve seen Lance using the HED3 front forever - but only this year have I ever seen so many pictures with the HED3 front with the white HED logos all over the place…
I’m surprised that Bontrager/Trek let him do that…or maybe he just does it and doesn’t care…or maybe it’s just a favor to Steve HED for some healthy advertising pro bono?
…maybe Dan can give us an inside story on this one???